Marketing Essentials Assignment Sample - Cadbury Company
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Added on 2021-02-19
Marketing Essentials Assignment Sample - Cadbury Company
Added on 2021-02-19
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Marketing Essentials
Table of ContentsINTRODUCTION...........................................................................................................................3TASK 1............................................................................................................................................3P1 Key roles and responsibilities of the marketing function..................................................3P2 Explain how roles and responsibilities of marketing relate to the wider organisationalcontext....................................................................................................................................5TASK 2............................................................................................................................................8P3 Compare ways in which different organisations apply the marketing mix to marketingplanning process.....................................................................................................................8TASK 3..........................................................................................................................................11Covered in PPT.....................................................................................................................11CONCLUSION..............................................................................................................................11REFERENCES .............................................................................................................................12
INTRODUCTIONMarketing is defined as management and study of exchange relationships. This is referredas business procedure in order to create relationship and satisfying consumers (Baker andMagnini, 2016). It is also regarded as important components of business management. Marketingis the activities that are undertaken by company to promote selling and buying of goods andservices. This can includes advertising, delivering, selling, promoting products to business,consumers and organisation. It assists in launching and giving advertisements of goods in marketwhich helps in selling products effectively and efficiently. The given assignment is based onCadbury which was founded in 1824 at United States. This is multinational confectionerycompany that deals in chocolates products like crunchy, dairy milk, caramel and others. It is veryimportant for respective organisation to use proper marketing tools and techniques for theirbusiness. This report highlights about key roles and responsibilities of marketing function andtheir relationship with organisational context. There is comparison shown between twoorganisations dealing in same sector in terms of marketing mix. The business plan has made thatincludes marketing mix, STP, strategy, and others for running organisation in order to achievegoal and objectives in effective and efficient manner.TASK 1P1 Key roles and responsibilities of the marketing functionMarketing function is defined as role which helps organisation for identification andsource of successful products at marketplace and promoting them by differentiation from similargoods.This function includes various roles such as market research, marketing plan, productdevelopment, distribution for sale, public relations, customer service and promotion. With helpof marketing products and services are delivered to their consumers and satisfaction is provided.The different key roles and responsibilities of the marketing function are described below:Marketing Information- It is very important for Cadbury marketing manager to analyseand gather market information. They need to understand consumers in terms of their want, price,quantity and others (Brennan and et. al., 2014). The marketing information can help respectiveorganisation to manufacture goods and services for their consumers in effective and efficientmanner. The role of marketing manager is to analyse market and responsibility is to manufactureproducts as per their requirements. This can help organisation to achieve set goal and objectives.
Product Design and development- The designing of product is an important role inselling products (Brooks and Simkin, 2012). It is significant for Cadbury to design their productsin attractive and better way for selling more goods. If products are not designed in attractive andcreative way then it does not attract consumers for buying it. This is the important marketingfunction of Cadbury to design and develop attractive, unique and different products and servicesfor their consumers. This helps in gaining competitive advantage from market and earning ofhigh profits. The role of manager is to select best design for product and responsibility is toimplement it in practical situation. Packaging and labelling- Packaging means to avoid damage, destruction, breakage ofproducts during storage and transit. This facilitates conveying, handling and lifting of goods andservices. Similarly, labelling means information which is contained in products. The manager ofCadbury should make proper packaging and labelling of products for their consumers so thatthey can get correct information about products while they buy it. The manager of Cadbury hasrole to do proper packaging and labelling and responsibility is to check each and every productsand services.Market Planning- This is the most important marketing function which is performed byorganisation in order to achieve goal and objectives. The planning can be done through properanalysis and requirement of market and can achieve goal. For example, Cadbury possess 20%market share of specified goods and want to increase by 40% then it has to make proper plan andstrategy to achieve better results. The promotion and production efforts are required more forbetter results. There are various activities which should be performed by marketing manager forbetter planning to achieve effective outcomes. The manager role is to do analysis of market andresponsibility is to select best plan and strategy for implementing in organisation. Standardisation and Grading- Standardisation is defined as determining of standards interms of quality, weight, size, design, raw materials and colour of specified products (Cabreraand Williams, 2014). With this consumers can determine peculiarities of products. This can helprespective organisation to make sales on basis of samples. When there is a same characteristic ofproducts then it is placed at one category which is called grading. For example, Cadbury produceX products having A, B and C grade which represents best, medium and low quality. Ifconsumer requires best quality then they select A grade products. This grading can make salesand purchase very easy for users. This type of grading is preferred in agricultural products such
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