Marketing Plan for The Cape Town Restaurant: MBA Dissertation

MBA Dissertation
The Cape Town Restaurant

Introduction
The marketing plan can be termed as a business document that is an outline
of the marketing strategies and tactics developed for the attainment of the
business objectives and targets.
On the basis of the analysis, it has been executed that "marketing strategy
offers the goals and milestones that are required to be accomplished by the
marketing plan".
The presented dissertation is analyzed for developing a comprehensive
business and marketing plan that is made focused on The Cape Town
Restaurant.

Identification of Potential
Markets
The below presented is the eight analysis approach that can be adopted by
The Cape Town Restaurant for identifying the market opportunities
 Segmentation of consumers
 Analysis of purchase situation (Abidi et al., 2015)
 Direct competition analysis
 Balancing products and services analysis
 Analyzing other industries