Development of Marketing Plan: SWOT, PEST, BCG Matrix, Feasible Strategy, Achievable Tactics

This presentation discusses the development of a marketing plan for Fitlife Health Club, including SWOT and PEST analysis, BCG matrix, feasible strategy, and achievable tactics. The presentation highlights the strengths and weaknesses of the company, as well as the impact of government policies and technology on the operation. The BCG matrix shows that products such as the physio gym are in demand and generate cash for the company, while the five forces analysis reveals intense competition from other sellers. The feasible strategy includes enhanced products with innovated health care programmers, premium pricing for unique products, and price skimming for cow cash products. Achievable tactics involve using different technologies and processes to meet organizational objectives, implementing business analytics and customer feedback programs, and utilizing digital marketing to attract new members. The presentation concludes by emphasizing the importance of achieving goals with internal capabilities and fulfilling gaps through tactics and strategies.

DEVELOPMENT OF MARKETING PLAN

SWOT and PEST analysis
The SWOT analysis shows the awareness is
the strength of the company.
Weakness is the presence of the other rival
players.
PEST analysis shows that government
policies have impacts on the prices.
 Technology is the most important factor that
influences the operation.

BCG matrix and the five forces analysis
Products such as
the physio gym are
in demand and
despite the high
cash usage
generates the cash
for the company.
Huge number of
sellers is creating
intense competition
for Fitlife health
club.

Development of a feasible strategy
Strategies and tactics
for each of the
elements of market
mix.
Enhanced product with
innovated health care
programmers.
Premium pricing for
the unique products
and price skimming for
the cow cash products.

Plan achievable marketing tactics
Tactics are to use different
technologies and processes
in order to meet the
organizational objective.
Business analytics and
customer feedback
program are important for
the new value addition.
Digital marketing can
allow the organization to
attract new members for
the organization.

Summary There are a number of
players in the market
which can harm the
market share of Fitlife
health clubs.
The goals needs to be
achieved with the internal
capabilities of the
organization.
The gap needs to be
fulfilled through the
tactics and strategies.

References
Plan achievable marketing tactics
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