Development of Marketing Plan: SWOT, PEST, BCG Matrix, Feasible Strategy, Achievable Tactics

DEVELOPMENT OF MARKETING
PLAN

SWOT and PEST analysis
The SWOT analysis shows the awareness is
the strength of the company.
Weakness is the presence of the other rival
players.
PEST analysis shows that government
policies have impacts on the prices.
 Technology is the most important factor that
influences the operation.

BCG matrix and the five forces analysis
Products such as
the physio gym are
in demand and
despite the high
cash usage
generates the cash
for the company.
Huge number of
sellers is creating
intense competition
for Fitlife health
club.