Marketing Plan for Harley Davidson

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Added on 2022/10/04

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AI Summary

This report focuses on target marketing and marketing mix strategies adopted by Harley Davidson to attract customers. The organization has been using differentiated marketing strategies to gain target market. The report evaluates the characteristics of place, price, promotion, and product offered by Harley-Davidson. It also identifies the management's focus on developing brand loyalty and customer support services. The report concludes with recommendations for social media marketing, personal selling, and customer support services.

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Marketing Plan for Harley Davidson

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