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Marketing Plan For Hospitality : Hilton hotel

   

Added on  2021-02-19

14 Pages3830 Words75 Views
Marketing PlanFor Hospitality
Marketing Plan For Hospitality : Hilton hotel_1
Table of ContentsINTRODUCTION...........................................................................................................................11. EXECUTIVE SUMMARY.........................................................................................................12. SUMMARY OF THE BUSINESS HOTEL HILTION...............................................................13. Application of Analytical tools. ..................................................................................................24.Comparison and benefits between Strategic Position Statement and Business Model Canvas. ..65. Marketing budget ( non- calendarized)........................................................................................76.Discuss marketing operations including rationale for the sales and promotional activities basedon market conditions, budgets and market share. ...........................................................................8CONCLUSION................................................................................................................................9REFERENCES..............................................................................................................................10
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INTRODUCTIONHospitality management involves amusement,destination marketing ships, theme parks,lodging,convention centres and accommodation, food and beverages etc. Hospitality industrycontributes in growth of the economy by raising the revenue of the nation. In today's worldservice industry is boosting at a tremendous scale across the boundaries due to which livingstandards of the people are improving. This report is based on hotel Hilton. Firm was founded byConrad Hilton in the year 31st May 1919 in Cisco UK. This assignment covers marketing plandocument in which analytical tool has been studied so that market scenario can be examinedmore clearly. Moreover, business model Canvas is compare with other model as well as theirbenefits are highlighted too. Additionally marketing budget with statistical figure is formulatedso that a rough idea can be gathered about the budget is calculated. From the report it can beconcluded that analytical tools aid the business associates to deeply examine the marketconditions and push them to make modifications in their policies accordingly (Baker andMagnini, 2016). Also, various marketing tools are used like, print media, direct mailing, socialmedia platforms etc. in order to advertise their product or services in the market. This tools areused to reach out to their potential customers in order to raise sales volume. 1. EXECUTIVE SUMMARYThe term Hospitality industry can be explained as hub for human trafficking in whichactivities like, lodging, theme parks, cruise line, travelling, transportation, event planning etc. areprovided in order to meet the emerging needs of the customers. A marketing plan is designedwhere application of analytical tools like SWOT, PESTEL etc. are studied so that tactics areformulated respectively. However, marketing strategy is designed which involve strategicposition statement and business Canvas model so that benefits and differences can be betterunderstood of each one. However, budget is made with numerical figure so that results can bemore reliable and accurate in nature. 2. SUMMARY OF THE BUSINESS HOTEL HILTIONHilton is an American multinational hospitality company which came into existence inthe year 1919 on May 31st. Headquarters of this organization is situated in Tysons Corner,1
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