Marketing Plan for Infinity Clothing

Running head: MARKETING PLAN FOR INFINITY CLOTHING
Marketing plan for Infinity Clothing
Name of the student
Name of the university
Author Note

1MARKETING PLAN FOR INFINITY CLOTHING
Executive summary
The aim of the report is to present a marketing plan for the new clothing company Infinity. This
report has been divided into multiple parts. The first part deals with the internal and external
analyses in order to analyze the environment suitable for starting this new business. The next part
deals with the recommendations based on the analysis conducted while the last part of the report
is the branding and promotional strategy which has been included in the next document. This
report is made to provide guide for the establishment of the new business and it is expected to
serve the same purpose.

2MARKETING PLAN FOR INFINITY CLOTHING
Table of Contents
Introduction......................................................................................................................................3
Discussion........................................................................................................................................3
Short and long-term goals................................................................................................................4
SWOT analysis of Infinity Clothing............................................................................................4
Strength....................................................................................................................................5
Weakness.................................................................................................................................5
Threats.....................................................................................................................................6
Opportunities...........................................................................................................................6
PESTEL analysis.........................................................................................................................7
Recommendations:..........................................................................................................................8
Conclusion.......................................................................................................................................8
References and bibliography.........................................................................................................10

3MARKETING PLAN FOR INFINITY CLOTHING
Introduction
The aim of the report is to make a business plan for the company and prepare a proper
marketing plan for the same. The first part of the report will be dealing with the building the
marketing plan while the second part of the report will be highlighting the improvement of the
branding strategy based on the feedback received on the first part. The report has been divided
into multiple parts and each part will be dealing with a separate question. This report aims at
formulating a proper marketing plan for the company named, Infinity Clothing store.
Discussion
The name of the new business to be started is Infinity Clothing. It will be specialized in
selling clothing of all types, both for men and women. This business would be located in the area
of Kansas City, Kansas. This report will be explaining the detailed business plan which will
include the following sections: a detailed marketing plan is one that includes the situational
analysis, the financial plans considering the market risks and opportunities, the target market and
their segmentation, the pricing strategy and an effective promotional strategy. This new clothing
company will be dealing with the apparel and accessories for men and women. This new
business will be started by the installing a store at the chosen destination and by operating
through the online platform to have a successful growth a shorter span of time.
Mission statement of the Infinity clothing
The company is focused on creating high quality apparel with a higher value for the
customer. The aim of the company is to ensure high quality apparel with a fashionable outlook