Marketing Plan for Nivea

Running head: MARKETING PLAN FOR NIVEA
Marketing plan for Nivea
Name of the student
Name of the university
Author Note

1MARKETING PLAN FOR NIVEA
Executive Summary
The report aims to analyze the issue of the problem associated with the case study of Nivea in
terms of their reducing market share. The report is divided into multiple parts and each part is
dealing with a different segment. The first part of the report deals with the identification of the
problem while the next part of the report deals with the situational analysis including the SWOT
analysis. The next part of the report deals with the alternatives and the probable
recommendations while the last part of the report deals with the summary plan for the issue. This
is a strategic analysis of multiple issues and these recommendations are meant to provide help
for solving the identified issue of the organization.

2MARKETING PLAN FOR NIVEA
Table of Contents
Identification of the problem...........................................................................................................3
Situational analysis..........................................................................................................................3
Alternatives......................................................................................................................................4
Recommendations............................................................................................................................5
Summary plan..................................................................................................................................5
References and bibliography...........................................................................................................7