Marketing Plan for Snowflake Luxury Gelato

Marketing plan for Snowflake
Luxury Gelato

Table of Contents
INTRODUCTION...........................................................................................................................3
P5: Global v/s local......................................................................................................................3
P6: Marketing Mix of Snowflake Luxury Gelato.......................................................................4
P7: International marketing approaches......................................................................................5
P8: International and home orientation approaches.....................................................................6
CONCLUSION................................................................................................................................8
REFERENCES................................................................................................................................1

INTRODUCTION
 International marketing refers to the method where company search consumers and
customers in different country to grow their business in international market.
 Marketing plan help companies to grow their business in international market by creating
different marketing strategy to attract consumers.
 Snowflake Luxury Gelato is famous ice-cream brand. Its founder is Asad Khan and Chef
is Paolo Rivieccio.
 Objective: Build a business that create delicious Gelato for all consumers.
 Snowflake Luxury Gelato only use world’s finest natural ingredients.
 This presentation will show the marketing mix, and various international marketing
approach that can Snowflake Luxury Gelato adopt.
 It will also present global and local marketing and also compare home and international
orientation and ways to compete with competitors.
P5: Global v/s local
 Global marketing refers a strategy of conducting marketing activities on the global scale,
in numerous countries, simply selling the products across the national boundaries and
territories (Kotabe, 2020). On the other hand, local marketing refers a marketing strategy
where the company targets its nearby community and audience for selling the product.
 In global marketing all the activities like- pricing, promotion, distribution, and
advertisement are done for the people who are residing outside the borders where the
company is operating. But in local market all the marketing activities are done for the
people living in the same country, where the company has originated.
 In global market, companies provide their products and services to the large area, where
in the local market serve small area and market.
 The interruption of government policies is high because company has to follow different
rule, laws and regulations of various countries where it is operating but in local market
the interruption of government riles are less, as compared to the global market.
 In global marketing business get operated in more than one country but in local
marketing companies are restricted to sell its product in one country only.
 The benefit of operating in the global market, any company or business can learn new
techniques and technology from its competitor which is not possible in the local market.