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Marketing Plan for Travelodge Assignment

   

Added on  2021-01-02

2 Pages1414 Words75 Views
MARKETING PLAN FOR TRAVELODGESTP OF TRAVELODGEThe STP model is widely used in Travelodge to attract and maintain more customers. It ishighly practised because of its effectiveness and accuracy. The three elements of STPmodel are segmentation, targeting and positioning.Travelodge goes through the segmentation process in order to identify their mostprofitable service users. It is sub divided into 2 elements i.e. business segmentation andchannel segmentation. The business segmenting helps Travelodge marketing division tocategorise and analyse guests by their travel propose whereas, the channel segmentingconcentrates on the customer's booking method for the respective hotel.Targeting helps the hotel company to concentrate on the segmented customerswith the help of demographic and spending patterns in order to select the right approach ofpromotions and room prices. Hence, the hotel organisation offers moderate price range ofthe super rooms that are newly launched by Travelodge.The positioning elements helps studying the market position of Travelodge inorder to be available and represent as the best choice of accommodation among other hotelproperties. The company is promoting their new range of services and rooms in order toattain maximum market share and high revenue.Marketing plan is a complete document which is consist of all the business and marketingactivities and advertising plans for the upcoming year. Specific marketing activities arementioned in the blueprint that needs to be accomplished with in the given period of time.Overview – Travelodge was founded in 1985. The hotel company lease, franchiseand own approx. 540 hotels and more than 40,000 rooms all through UK, Ireland andSpain. Travelodge operates various eye-catching midscale hotel and is well known for itslow cost operations, modern guest rooms and affordable pricing.Vision - The vision of Travelodge is to best hotel company throughout the world.Mission- To provide exceptional experience to customers in all the hotels of thecompany and have a positive influence on the community.Objective - To introduce new range of Super rooms within 2 months on a moderate cost. To introduce business services on different locations within 3 months in enhancebusiness growth approx. 20% more. Marketing is one of the key principle of a company. Marketing can be described asactivities of an organisation which deals in buying, selling, distribution of products andadvertisement. A well build market strategy can help a business to grow in a rapid pace.Marketing is also an important part in hospitality sector.INTRODUCTIONHOSPITALITY MARKETING ESSENTIALS

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