Plan Market Research

This document provides information about planning market research, including the regulations and legislations that apply to the marketing industry in Australia. It discusses the methods of conducting market research, analyzing data, and the benefits of stakeholder consultation and project management techniques.

Running head: MARKETING
Plan Market Research
Name of the Student:
Name of the University:
Author Note:

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Table of Contents
Answer 1:.........................................................................................................................................2
Answer 2:.........................................................................................................................................3
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Answer 19:.......................................................................................................................................8
Answer 20:.......................................................................................................................................9
Answer 21:.......................................................................................................................................9
Answer 22:.......................................................................................................................................9
References:....................................................................................................................................11

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Answer 1:
The five examples of regulations and legislations that apply to the marketing industry of
Australia are as follows:
1. Do Not Call Register Act 2006: This is primarily applicable for fax marketing and
telemarketing. The Do Not Call Register comprises list of fax and phone numbers. A business
trying to make a contact with a number mentioned in the register could face enforceable
undertakings and penalties.
2. Privacy Act of 1998: This act is also known as the Private Act that puts forward
regulations across how the personal information is stored, used, shared and collected.
3. Spam Act of 2003: This act needs to be complied before sending marketing material
through email. This Act prevents a business from sending unsolicited electronic commercial
messages without any consent.
4. Australia Consumer Law of 2010: This act comprises of the following
(consumerlaw.gov.au 2019):
 National unfair terms of contract that covered standard forms of the consumer and the
small business contracts
 Guarantees the consumer rights while buying the goods and the services
 Ensures product safety and an enforcement system
 Comprises of the unsolicited agreements of consumers that covered telephone and door
to door sales
 Mentions simplistic national rules for the lay-by agreements

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 Mentions the enforcement powers, penalties and the options for the consumer redress
5. Australia E commerce Law of 1999: This law provides information of using the
electronic communications in the personal transactions and business.
Answer 2:
The three important behaviors that market researcher should observe under Australian
Social and Market Research Society Code of the Professional Behavior is as follows
(amsro.com.au 2019):
 The market researchers must follow ethical rules
 The market researcher should possess the capability of enhancing the confidence of the
public through emphasizing the rights and safeguarding what they are entitled under the
code
 Emphasizing need for special responsibility while seeking opinions of young people,
children and vulnerable groups within community.
Answer 3:
The two aims of Market & Social Research Privacy Code are as follows:
 To ensure the application and compilation of Australian Privacy Principles ( APPs) in
Privacy Act by the members of Association of Market and Social Research
Organizations (AMSRO) in conducting the social and the market research
 Facilitating protection of the identifiable research information held or provided in relation
to subjects or participants of the social and market research.

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Answer 4:
The two ways in which the Market and Social Research Privacy Code 2014 incorporated
privacy issues are as follows:
1. Transparent and open management of personal information that had objective of
ensuring that the Australian Privacy Principle ( APP) entities manages personal information in a
transparent and open way.
2. Pseudonymity and Anonymity customized according to the code. In this particular case
individuals are left with the option of either using a pseudonym or not identifying while dealing
with an organization in context of social and market research.
Answer 5:
In order to avoid the discrimination claims, market researcher should report the
systematic issues or repeated breaches of the code to Information Commissioner once they
become aware of it.
Answer 6:
The key steps of market research are as follows (Burns, Bush and Sinha 2014):
1. Determining the Purpose: Before any research or collection of data, it vital to know the
purpose that the research holds
2. Identification of what is learned: This is basically the research plan that involves
interviewing the customers and prospects, conducting survey and running the user test.
3. Evaluation of Data: This involves evaluation of unbiased and valid data.

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4. Analysis of the Data: After gathering most of the information, data is analyzed using
various tools for deriving a relationship between the variables and hypothesis.
5. Communication of the Findings: This helps in getting certain basic ideas about the
preliminary stages of the research.
Answer 7:
The four types of information that business might gain from conduction of the market
research includes:
 Information about the product
 Information about the price
 Information on marketing
 Service provided
Answer 8:
The five methods of conducting marketing research are as follows (Zikmund et al. 2013):
 Surveys
 Focus groups
 Observation
 Personal Interviews
 Field Trials
Answer 9:
The four ways of processing market research data are as follows:

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 Accuracy: This includes data that helps in improving success of the newer campaigns,
services and products
 Recommendation: This puts forward the means of improving business
 Valuation: This represents a process that helps in estimating economic valuation of
interest of owner in business.
 Error Correction: This helps in safeguarding data against adverse effects during
storage and communication.
Answer 10:
The purpose of the quantitative research lies in generating knowledge and creating an
understanding regarding social world. The three ways of sourcing quantitative data are as follows
(Punch, 2013). :
 Through Polls
 Through Questionnaire
 Through Survey
Answer 11:
Qualitative research is an empirical research whose purpose lies in understanding social
reality of groups, individuals and cultures as far as possible as the participants relieves and feels
it (Cleary, Horsfall and Hayter 2014).
The three ways of sourcing qualitative data are as follows:
 Through Interview
 Through Observation

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 Through Existing Documents
Answer 13:
The two statistical methods for analyzing quantitative research data are as follows:
1. Multiple Regressions: It is used for predicting value of the variable depending on value
of the two or more variables
2. Cluster Analysis: It represents the task of setting objects in a manner where the objects
within same group hold more or less similarity.
Answer 14:
The two statistical methods for analyzing qualitative research data are as follows:
1. Content analysis: This technique is used for making valid and replicable inferences
through coding and interpretation of textual material
2. Social network analysis: It is the method of investigating the social structures through
use of graph theory and networks.
Answer 15:
The rationale of sampling in market research is that it helps in determining the survey
result (Robinson 2014). The three considerations in sampling design include:
 Sampling risk
 Amount or precision of change
 Population Variance

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Answer 16:
Testing a questionnaire prior to the market research helps in identifying problems before
the beginning of full scale study
Answer 17:
It is necessary to include hypothesis in market research as it helps in determining that the
entire process of research remains reliable and scientific (Bell, Bryman & Harley, 2018).
Hypothesis represents educational prediction depending on observations. The two important
components of strong hypothesis is null hypothesis and alternative hypothesis.
Answer 18:
It is vital to set project vision as it puts across sense of direction and purpose for business.
Vision also helps in determining the long term and the short term goals thereby guiding the
decisions along the way.
Answer 19:
The six areas that need to be included in the project scoping document include:
 Scheduling/ Timing
 Descriptions/ Outline
 Evaluation
 Expectations
 Resources
 Approval

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Answer 20:
The three ways of involving stakeholders in a project are as follows:
 Identification of the stakeholder
 Recruitment of stakeholder representatives
 Involvement of the stakeholder representatives in project
Answer 21:
The three benefits of consultation with stakeholders involve:
 Deriving accurate information
 Gathering of Ideas
 Getting accurate feedback
Answer 22:
The benefits of using Gantt chart are as follows:
 It brings in clarity
 Ensures communication
 Provides motivation
 Helps in time management
 Ensure flexibility
Answer 23:
The six key steps of PERT method in the project management include:

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 Defining the activities
 Placing them in sequence
 Visual presentation
 Time duration
 Establishment of critical path
 Determination of actual times

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References:
amsro.com.au(2019). [online] Available at:
https://www.amsro.com.au/amsroresp/wp-content/uploads/2014/03/Draft-Privacy-Market-and-
Social-Research-Code-2014.pdf
Bell, E., Bryman, A., & Harley, B. (2018). Business research methods. Oxford university press.
Burns, A.C., Bush, R.F. and Sinha, N., 2014. Marketing research (Vol. 7). Harlow: Pearson.
Cleary, M., Horsfall, J. and Hayter, M., 2014. Data collection and sampling in qualitative
research: does size matter?. Journal of advanced nursing, 70(3), pp.473-475.
consumerlaw.gov.au (2019). [online] Available at: http://consumerlaw.gov.au/ [Accessed 25
May 2019].
Punch, K. F. (2013). Introduction to social research: Quantitative and qualitative approaches.
sage.
Robinson, O.C., 2014. Sampling in interview-based qualitative research: A theoretical and
practical guide. Qualitative research in psychology, 11(1), pp.25-41.
Zikmund, W.G., Babin, B.J., Carr, J.C. and Griffin, M., 2013. Business research methods.
Cengage Learning.