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Marketing Plan of Walmart - PDF

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Added on  2021-06-16

Marketing Plan of Walmart - PDF

   Added on 2021-06-16

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Marketing PlanTarget Corporation
Marketing Plan of Walmart - PDF_1
Marketing Plan1ContentsDescription of selected company.....................................................................................................2Core products/services company offer............................................................................................2Brief history.....................................................................................................................................3Key current competitors..................................................................................................................3SWOT analysis................................................................................................................................4Strengths......................................................................................................................................4Weaknesses..................................................................................................................................4Opportunities...............................................................................................................................4Threats.........................................................................................................................................5Service line for Target Corporation.................................................................................................5
Marketing Plan of Walmart - PDF_2
Marketing Plan2Description of selected company The target corporation is second-largest discount store retailers in the US, behind the Walmart. The company is well-known merchandise retailer who sells its products with the help of their stores and digital channels. The company provides the food assortment to their customers that include perishables, dry grocery, frozen items and dairy products. Target Corporation owned different brands including Archer Farms, Market Pantry, Sutton & Dodge, Threshold, Smith & Hawken and many others (Reuters, 2018). Core products/services company offerTarget Corporation tries to offer every product to their customers under one roof. The company operates its business operation in 4 major product categories. These categories are discussed below: -Household essentials: - One of the major categories includes the household essential products. It includes a pharmacy, personal and beauty care, cleaning, and paper products. The company is able to achieve more than 20% sales from the household products. Food and pet supplies: - Along with the household products the company offers dry grocery, food and beverages, dairy, frozen foods, candy, meat, pet suppliers and other products. Target Corporation has achieved more than their 20% sales from the food and pet suppliers product. Apparel and Accessories: - In the segment of apparel and accessories company offers apparel for women, men, boys, girls, kids, toddles along with the jewelry through which the company is able to achieve the approx. 20% of sales (Reuters, 2018).
Marketing Plan of Walmart - PDF_3

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