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Marketing Plan Proposal - Doc

   

Added on  2021-06-18

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Running head: MARKETING PLAN PROPOSALMARKETING PLAN PROPOSALName of student:Name of university:Author note:
Marketing Plan Proposal - Doc_1

1MARKETING PLAN PROPOSALMarketing review and opportunity identificationSetting objectivesSTEP 1:Why are we in business now?Café Sydney is not youraverage café; it has been inbusiness since 2000. The caféis known for providing for thebest coffee in the town. This includes mocha, latte andfrappe. The café is alsopopular for nibbles likesandwiches and burgers andquiches. The aim of CaféSydney is to provide uniquecoffee drinking experience toits customers at a competitiveprice. Where does our business standnow?We are doing reasonable welland our annual turnover is$450 million AUDHowever, I feel that thefootfall of the millenials or thebaby boomers in our café havedecreased and therefore, weneed to look into that aspectand expand and diversify ourcustomer base.Where do we want to go withour business?Market penetration andspecializationCurrently, our aim is bothpenetrate the market as well asspecialize. We want to beknown four existing brand oficonic coffee but at the sametime we would like tointroduce new varieties ofbeverages that would appeal tothe millenials.To entrench our goal wewould like to incorporate foodbloggers and celebrities inAustralia. We aim to reach outto our customers by engagingthe potential consumersthrough social mediacampaign. We are planning togenerate a selfie with our newproduct contest.Ultimate business goalThe ultimate business goal ofCafé Sydney is to establishitself as a key player amongthe cafes in Australia.Secondly, we would like toretain our employees andtherefore we would offer thembonus, reward points andbadge of recognition order tomotivate them.We would like to be known asa company who specialize iniconic Australian coffee and atthe same time an employeefriendly company.
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2MARKETING PLAN PROPOSALSTEP 2:(a)What is your operating philosophy?What are the principles that we wish to upholdin our business?The principles that we seek to uphold in CaféSydney is that of value driven initiatives for thecustomers as well as the employees, premiumquality coffee and finger food and innovationsto adapt to the changing time. To popularizeAustralian coffee among the locals as well asthe tourists.
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3MARKETING PLAN PROPOSALDo we have more clients in one industrygrouping than another? Is this an accident or onpurpose?Our clients are spread across all the industriesright from clients in the banking sector to theengineering sector to the diversified sector tothe educational sector to the real estate sector.It is because our company has been in thebusiness since 200 and in the past few years ithas established itself as a renowned coffeeshop in Sydney, Australia.(b) Economic conditions, range of expertise, potential value of each industry grouping.Is this industry expanding or contracting?Reports have shown that the Australian Foodand Grocery Industry (AFGC) has moreemployment than any other industry. Around$127.4, AUD as been accumulated by the Foodand Grocery sector. The industry has beencredited for providing jobs to more than 7, 300people in Australia and also to immigrants.
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