Marketing Planning Assignment Solved
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Added on 2021-04-24
Marketing Planning Assignment Solved
Added on 2021-04-24
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Running Head: MARKETING PLAN 1Marketing Plan: Apple Inc.Executive Summary
MARKETING PLAN 2In today’s competitive business environment, each and every organization needs to create aneffective marketing plan to bring its new products and services to marketplace. It is an importantdocument of the organization that includes different information about the marketing andpromotion. The major objective of this report is to create a marketing plan for a well-establishedorganization, i.e. Apple Inc. The company has introduced various products like iPhones, iPod,iPad, online services, Operating system, hardware, software and personal computers. Thismarketing plan is prepared considering the iPhone product of company. Through this product,the company is targeting different segments such as business professionals, adults, students etc.The below marketing plan includes marketing strategy and marketing tactics for AppleOrganization. After implanting this plan, the company will be able to improve its position in ITindustry and to become a market leader in mobile phone industry.
MARKETING PLAN 3Table of ContentsIntroduction......................................................................................................................................4Company Background.....................................................................................................................4Goals and Objectives...................................................................................................................5Situational Analysis.........................................................................................................................5SWOT Analysis...............................................................................................................................6Strengths.......................................................................................................................................6Weaknesses..................................................................................................................................6Opportunities................................................................................................................................7Threats..........................................................................................................................................7Target Market and Marketing Strategy............................................................................................8Product Strategy...........................................................................................................................8Price Strategy...............................................................................................................................9Place Strategy...............................................................................................................................9Promotion Strategy......................................................................................................................9Marketing Tactics..........................................................................................................................10Financial Projections.....................................................................................................................10Implementation and Controls........................................................................................................12Implementation Plan..................................................................................................................12Monitoring and Control.............................................................................................................13Conclusion.....................................................................................................................................14References......................................................................................................................................14
MARKETING PLAN 4Introduction Marketing plan of an organization is a comprehensive document which outlines the marketingand advertising efforts of company throughout the year. It allows the organizations to complywith a structure to attain their predetermined goals and objectives. This report includes themarketing plan for Apple Inc. In this marketing plan, there is the discussion about the marketingstrategies and tactics of Apple Inc. for its iPhone product in United Arab Emirates (UAE). Theorganization has introduced this product to target the customers who require to store the data andcommunicate and who want entertainment. The report conducts the situational analysis for Appleby analyzing its internal and external factors i.e. strengths, weaknesses, opportunities and threats.Furthermore, it includes the financial projections to analyze the performance of company insmartphone industry. An action plan is created to implement and to monitor the marketing planfor Apple iPhone in UAE. Company Background Apple is an American Multinational Corporation that was established in the year 1976. Theorganization has introduced its products and services in the industry of software, hardware,consumer electronics and digital distribution. In the year 1976, Apple was founded by SteveWozniak, Steve Jobs and Ronald Wyne. Currently, the organization is headquartered inCalifornia, United States of America. In the beginning, this organization has started its businessoperations with the name of Apple Computer, Inc. to produce and offer the personal computersonly. With the passage of time, it has removed computer from its name. This change indicatedthe intention of Apple to expand its operations in other products including consumer electronicmarket. Currently, it has been offering various products and services such as iPhone, iPad, iPod, SmartWatch, Apple TV etc. Moreover, it is offering some online services iTunes Store, iOS app store,Apple Music, iCloud and Mac App Store. Apple is running its business operations in differentcountries and making significant profits in information technology industry (Apple Inc., 2017).At Apple, primary product segment is its iPhone smartphones. In the year 2007, the company haslaunched the first generation of iPhone with various unique specifications. After its launch, thefirm has experienced a better growth in international market.
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