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Marketing Communication of Apple | iPhone

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Added on  2019-11-25

Marketing Communication of Apple | iPhone

   Added on 2019-11-25

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RUNNING HEAD: MARKETING COMMUNICATION1Marketing Communication Apple Iphone 7 and 7sSubmitted by:
Marketing Communication of Apple | iPhone_1
Apple Iphone 7 and 7S2ContentsCompany Background and Product Description.............................................................................2Company Profile..........................................................................................................................2Product Description......................................................................................................................2Target Market..................................................................................................................................2Positioning Strategy.........................................................................................................................3Communication Goal.......................................................................................................................5Message Strategy and Executional Tactics......................................................................................6Promotional Mix and Media Strategy..............................................................................................7Conclusion.......................................................................................................................................8References......................................................................................................................................10
Marketing Communication of Apple | iPhone_2
Apple Iphone 7 and 7S3Company Background and Product Description Company Profile Apple Inc. Is a global organization developing and selling consumer electronics and softwareproducts. The company head office lies in Cupertino, California, USA. Apple Inc is founded bySteve Jobs, Steve Wozniak, and Ronald Wayne in April 1976. The hardware products made bythe company are Iphone, Mac Personal Computers, Ipad and Apple Smart watches. The productis working on the MacOS and IOS operating system. The company gained recognition in themarket after the launch of premier Apple Series. The company is the largest IT Company by therevenue and the largest mobile company after Samsung. The total employee strength of Apple isaround 116,000 as on October 2016 and maintains 498 retail store across 22 countries. The brandenjoys competitive position due to a high level of brand loyalty (Apple Inc. 2017).Product Description The Iphone 7 and Iphone 7 Plus are manufactured, designed, developed, and marketed by AppleInc. The company announced the launch of Smartphone on September 7, 2016, at the BillGraham Civic Auditorium in San Francisco. The phone was launched by CEO Tim Cook. Thereleasing date was September 16, 2016. The company sporadically launched the phone globallythroughout September and October 2016. The devise is comparable to the Iphone 6S, Althoughthere are innovative provision in the Smartphone that are: new-fangled colour alternative, a newcapacitive, stationary home button, and no 3.5 mm headphone jack with a water and dustresistance technology. The internal hardware is upgraded into a heterogeneous quad-core system-on-chip. This has improved graphics performance of the new phone. Moreover, company hasupgraded the rear-facing camera to 12 megapixels (Apple, 2017).
Marketing Communication of Apple | iPhone_3

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