Marketing Plan for Relais&Chateaux: How to Attract New Customers

This report provides a marketing plan for Relais&Chateaux to deal with the competition and other problems present in the market. It includes the marketing mix, SWOT and PESTLE analyses, and effective use of digital marketing. The report concludes that effective advertising is the only solution to deal with the competition and other problems present in the market by the organisation.

Marketing plan

Contents
INTRODUCTION...........................................................................................................................3
TASK...............................................................................................................................................3
Marketing mix of Summer Lodge Country House Hotel............................................................3
SWOT analyses of Summer Lodge Country House Hotel..........................................................3
Pestle analyses of Summer Lodge Country House Hotel............................................................4
Effective use of digital marketing................................................................................................6
CONCLUSION................................................................................................................................6
REFERENCES................................................................................................................................8

INTRODUCTION
The hotel and restaurant industry are one of the most rapidly growing industry in the world
which includes huge profits and revenue generation. There is a cut throat competition in the
market and many company are working in the same industry so it is required for the management
of Summer Lodge Country House Hotel to develop effective marketing plan to deal with these
issues. This report contains well systematic and established marketing plan which helps the
company to increase the effectiveness of their business.
TASK
Marketing mix of Summer Lodge Country House Hotel
Product: The management of Summer Lodge Country House Hotel provides accommodation
and food services from their hotel. One of the most important feature of their food service is that
it provided healthy and organic food.
Price: It is required to achieve the competitive advantage from the industry that company
charges low prices for their services in relation to focus on their cost.
Place: currently the Summer Lodge Country House Hotel operates their hotel services in many
countries of the world and the main operating area is the United Kingdom. The place of
operation should be set according to the availability of visitors.
Promotion: It is related to the advertisement of company services. There are different methods
of advertisement such as television advertisement and print media which the management of
Summer Lodge Country House Hotel used in their business.
SWOT analyses of Summer Lodge Country House Hotel
Strength
 One of the most important strength of Summer Lodge Country House Hotel is their
management which helps the company to deal with all the problems.
 Another strength of the Summer Lodge Country House Hotel is their strong financial
position which enables the company to conduct different measures for the promotion of
their business.
Weakness

 Employee retention is one of the most important weakness Summer Lodge Country
House Hotel. This disables the company to convince their employees to stay Iin the
organisation for long time.
 The weak research and development department of the company is their biggest
weakness which leads to lack of new and innovative product and services in the
organisation.
Opportunity
 One of the most important opportunity which arises after covid pandemic is the
increasing trend of organic and healthy food in the public
 The opportunities related to the hygienic rooms and services in the hotels are
continuously increasing dur to the preference of the customers Summer Lodge Country
House Hotel can grab these opportunities by making changes in their hotels as per the
public demand.
Threat
 The biggest threat which every organisation of the United Kingdom is faced in their
business operations is Brexit. Under this agreement United Kingdom terminates all their
trade agreements with the European union. The result of this that Summer Lodge Country
House Hotel faces difficulties to operates their business in European nations.
 Another threat which all the organisation of the world is facing in their operations is
global economic slowdown due to covid pandemic. It is very difficult for the
management of Summer Lodge Country House Hotel to deal with these issues.
Pestle analyses of Summer Lodge Country House Hotel
Political
One of the most important political issue which the management of the Summer Lodge Country
House Hotel faced in their business is Brexit. It is very difficult for the management of
organisation to maintain the cost in European nations. It impact negatively on the marketing of
Summer Lodge Country House Hotel.
Economical
The economy of United Kingdom and all other countries of the world shows negative growth
due to some natural disasters hit the country badly. All the activities of the business become
collapse and companies are not able to recover their cost. There is an opportunity for the

management of Summer Lodge Country House Hotel to provide healthy food to customers and
earns huge revenue from it.
Social
This section of macro environment is related to the customs and beliefs of persons. It is very
important for the organisation to understand the tradition and belief of a person where they
operate their business to satisfy the needs of the customers such as Halal food. If the organisation
fails to deliver the product and services according to the belied of the customers than the product
will not survive for long term.
Technological
It is one of the most important factors in the present external environment which impact the
business of the organisation in different aspects. It is required for the management of Summer
Lodge Country House Hotel to use modern and advanced technologies in their hotels which
attract the customers. There are many technologies such as robots, biometric locks and many
more are present which the company used in their business and achieve their goals and
objectives. These technologies not only attract the customers but also minimise the efforts of the
employees of organisation.
Legal
There are many legal factors which is present outside the organisation impact the organisation in
different aspects. There are many legal rules and regulation are developed by the government of
respected countries which the management of Summer Lodge Country House Hotel has to
follow in their business. The non-fulfilment of these rules and regulation enables the company to
pay huge penalties and faces many problems.
Environmental
Nowadays the government of the respected country develop many rules and regulation in
relation to the protection of their natural environment and resources from the mal practises of
business organisations. The management of Summer Lodge Country House Hotel has to follow
waste management and resources utilisation rules and act in their business to operate their
business operations without any problem. It is seen in many examples that environment friendly
organisation attracts more and more customers.

Effective use of digital marketing
Digital marketing is one of the most emerging and developing concept which helps the
organisation to attract the customers for the organisation. The brief discussion related to the use
of digital marketing in Summer Lodge Country House Hotel are given below.
Use of social media
The popularity of the social media ids continuously increasing due to the increasing usage of
internet. It becomes the medium of advertisement for the business organisations. There are
different platforms are website are present in social media such as Instagram, Facebook,
YouTube and many more. The management of Summer Lodge Country House Hotel can use
these social media platforms to advertise their services. It is not difficult task only the page of the
organisation is developed in these websites and regularly update the information related to
services on these pages.
E-mail advertising
It is one of the most common used digital marketing methods which many organisations of the
world are used to aware their customers about the merits of their product and services. Under this
method of advertisement method all the information related to the product and services are
transferred to the customers with the help of email services. The management of Summer Lodge
Country House Hotel can use the email address of their customers and regularly update their
customers about the new and innovative product and services.
CONCLUSION
It is concluded from this report that effective advertising is the only solution to deal with the
competition and other problems present in the market by the organisation. The brief discussion
related to the marketing mix of Summer Lodge Country House Hotel are concluded in this
report. There are some internal and external factors are present in the organisation which impact
the marketing and management are concluded in this report.

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