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Assignment on Marketing Plan

   

Added on  2021-04-16

16 Pages775 Words35 ViewsType: 35
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Marketing Plan: Pier One Hotel, Sydney
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Company Introduction•Pier One Hotel is one of the well-established hotels in Sydney, Australia•It is built on water with its private pontoon and panoramic Sydney Harbor views•Mission- to provide excellent and luxurious hospitality services and traditional standards to its guests•Goal- to offer high quality standards and services in its rooms, food and other departments.•It offers various unique and exclusive accommodations
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Target Audience1. Business and leisure travelers (Steenkamp, 2017). 2. Millennial customers
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Products and Services•Accommodation and Restaurant services •Space for meetings, conferences and special events.•Effective packages and technology advancement to fulfill the needs of conferences and business travelers•The suites and room shave modern décor with the maritime theme•Every room/suite includes various facilities and amenities such as mini-bar, flat screen TV, sofa bed, spa tub etc•Its restaurant, named as Gantry Restaurant and bar provides fine dining with wonderful views of waterfront of Sydney•The top rated locations in the state
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