Marketing Plan for Peet's Coffee
VerifiedAdded on 2023/03/23
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Presentation
AI Summary
This presentation outlines a marketing plan for Peet's Coffee, including strengths, weaknesses, opportunities, and threats. The plan aims to attract health-conscious customers by introducing a new, protein-enriched coffee product and increase the customer base and sales by 10% by 2020. It also discusses the company's mission, vision, segmentation, target market, pricing, promotional and branding strategies, and financial projections.
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