Marketing Planning

12 slides + 1200 worsd footnotes

MARKETING
PLANNING

Table of Contents
 INTRODUCTION
 MAIN BODY
 PESTLE
 New Trend in the Sector
 Competitive strategy
 Organizational culture in the Unilever
 Unilever Strategic management.
 SWOT ANALYSIS
 Ansoff's Matrix
 CONCLUSION
 REFERENCES

INTRODUCTION
 Marketing plan is a report that outlines your marketing strategy for the coming year,
quarter or month. Unilever is looking to expand their business in Sao Tome and
Principe.

PESTLE
 Political Factor: Unilever is always able to defend the Political factor in the Sao Tome
and Principe.
 Economic Factor: These factor always hurts the Unilever
 Social Factor: Unilever is able to defend this factor very easily
 Technology Factor: It is the factor which has helped the company
 Environment factor: Unilever is able to defend this factor very easily
 Legal factor: Unilever is able to defend this factor very easily

New Trend in the Sector
 Healthy Product
 Quality Product
 Environment Friendly Product

Competitive strategy
 USP of the Unilever will be the best way to see the competitive strategy of the
Unilever. USP of the Unilever is as follows:

Organizational culture in the Unilever
 Handy culture model is the best way by which culture of the organization can be
studied.
 Power Culture: Does not used by the Unilever
 Role Culture: Used by the Unilever
 Task Culture: Does not used by the Unilever
 Person Culture: Used by the Unilever

Unilever Strategic management.
 Mackenzie 7s strategy management model of the Unilever is as follows:

SWOT ANALYSIS
 Strengths: Global footprint, Diversified products, Research and development.
 Weaknesses: competitive market, substitutes product
 Opportunities: western culture products
 Threats: economic crises

Ansoff's Matrix
 Company can use an Ansoff's matrix to have better area coverage

CONCLUSION
 Globalisation

REFERENCES
 Books and Journals
 Rastogi, N.I.T.A.N.K. and Trivedi, M.K., 2016. PESTLE technique–a tool to identify
external risks in construction projects. International Research Journal of Engineering
and Technology (IRJET). 3(1). pp.384-388.
 Bush, T., 2017. PESTLE analysis: everything you need to know (2016). Available in:
http://pestleanalysis. Com.