Marketing Planning and Process

MARKETING PLANNING AND PROCESS
ASSIGNMENT 1
ASSIGNMENT 1 FRONT SHEET
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NAME: NGUYEN THI QUYNH LIEN
ID: GBD210246
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Qualification BTEC Level 4 HND Diploma in Business
Unit number and title Unit 2 Marketing Planning and Processes
Submission date 09/12/2021 DateReceived1stsubmission
Re-submissionDate DateReceived2ndsubmission
Student Name Nguyen Thi Quynh Lien Student ID GBD210246
Class GBD1001 Assessor name Pham Thi Huyen Trang
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I certify that the assignment submission is entirely my own work and I fully understand the consequences of plagiarism. I understand that
making a false declaration is a form of malpractice.
Student’s signature N
guyen Thi Quynh Lien
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Table of Contents
I. Introduction...........................................................................................................................................5
II. The definition and basic concept aboutmarketing...........................................................................5
2.1 The definition..................................................................................................................................5
2.2 The basic concept of marketing...................................................................................................5
III. Key roles of Marketing in the context of Marketing environment.................................................8
3.1 The marketing process..................................................................................................................8
3.2 Key roles of marketing...................................................................................................................9
3.3 Marketing environment................................................................................................................10
IV. The interrelationship between marketing function and other functions....................................12
V. Conclusion.........................................................................................................................................13
VII. References.......................................................................................................................................14
Table of Figures
Figure 1: Merriman Product.......................................................................................................................5
Figure 2: The Five Marketing Concepts.....................................................................................................6
Figure 3: Five Steps Of Marketing Process ( Anon., 2017).......................................................................8
Figure 4: Macro Environment...................................................................................................................10
Figure 5: Micro Environment....................................................................................................................11
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