Marketing Planning

Marketing Planning

Task 2.1 Main barriers to marketing planning
Main barriers faced by marketing manager of Tommy Hilfiger are such as:
 Environmental barrier: Economic condition, technologies, social elements etc.
may change anytime. Amendment in laws can create constrain for marketing
manager, then individual will have to modify its entire plan according to new
legislation. Due of lack of efficiency in internal department, competitors
campaign it may be possible that Tommy Hilfiger have to postpone its
promotional activity.
 Cultural barrier: It is very necessary to understand the culture of each nation
before market a product. Japanese like beneficial products whereas US focuses
more on material. So sometimes it creates barrier for marketing manager because
understand different culture and mold activity accordingly is very difficult.

Other barriers
 Cognitive barriers: Marketing manager of Tommy Hilfiger faces the
barrier that employees are not having proper knowledge about current
trends, competitor working style. Then it becomes little difficult to execute
the actual marketing plan.
 System and procedures: Improper survey, irrelevant data act as barriers
for marketing planning.
 Right resources: Lack of human resource, technical, monitory resources
are biggest barrier, in the absence of sufficient resources entire plan may
get failed.