Marketing Planning

TASK 2

2.1 Barriers facing marketing planning
There are different type of barriers that arise in order to develop proper
marketing plan. In this context, it is important to make sure that
proper list should be made of barriers so that proper steps can be
taken. Below given are few of the barriers that are faced by Hilfiger:
• Ethical issues:
• Organizational culture
• Ineffectual leadership skills

2.2 Solution for barriers
So as to overcome the barriers, Hilfiger can follow below given
strategies with the help of which issues that are raised for
developing marketing plan can be reduced:
• Effective leaders
• Making understand the plan
• Organizational culture