Marketing Planning in KFC Assignment
Added on 2019-12-03
15 Pages3863 Words326 Views
Marketing Planning
TABLE OF CONTENTSINTRODUCTION......................................................................................................................11.1...........................................................................................................................................11.2...........................................................................................................................................21.3...........................................................................................................................................31.4...........................................................................................................................................32.1...........................................................................................................................................52.2...........................................................................................................................................63.2...........................................................................................................................................63.3...........................................................................................................................................73.5...........................................................................................................................................84.1...........................................................................................................................................94.2...........................................................................................................................................94.3.........................................................................................................................................10CONCLUSION........................................................................................................................10REFERENCES.........................................................................................................................11
TABLE OF FIGURESFigure 1 Future change in organisational marketing planning...................................................2Figure 2: Core Competencies KFC............................................................................................3Figure 3 Labelling GM Food.....................................................................................................4Figure 4 PEST Analysis of KFC................................................................................................5Figure 5: Honesty in Advertising...............................................................................................8
INTRODUCTIONMarketing planning is the process of developing and implementing a plan which willhelp to identify and evaluate the customer demand prevailing at the market place. This ismainly done to study the market and analyse the demand in market. Proper market planningis done with the help of market research which helps the organisation to use adequate marketmix to fulfil the requirements. With the help of proper market planning the organisation isable to organise all the aspects of market such as consumers, market, product and competitionwhich influence the growth of company. In the given report, the aspects of marketing planning are discussed. All the techniquesof organisational auditing and external factors which affect the market planning are alsoincluded. Further the subsequent report states about all the barriers and essential of marketplanning which affects the working of the organisation. The report duly evaluates themarketing planning and future aspects of KFC.1.1KFC is a USA based fast food company which has specialised in fried chicken. KFC isconsidered as the second largest fast food chain after McDonalds. It has 18,875 outlets across118 countries.In earlier days, the organisation used to market their products by way of mass mediaand reach of the advertisements to the customers. This lead to a trust gained by the familiarbrands among customers which increased its sales. Marketing is responsible for the imageand familiarity of brand. This was done to target the customers (Abubakar, 2014).The changing environment and market conditions have lead to develop new marketingstrategies which are based on fresh and improved concepts. These are based on the totalexperience of the customer and now trust among customers is gained through experience andover a period of time. Now all the persons in the KFC are responsible for the brand.Consumers have now become the co creators of the brand as organisation demand for regularfeedback from the customers which help in improving the brand of KFC. 1
End of preview
Want to access all the pages? Upload your documents or become a member.
Related Documents
Marketing Concepts in a Hospitality Environmentlg...
|12
|691
|52
Report on Kentucky Fried Chicken (KFC) Assignmentlg...
|9
|2551
|139
Introduction to Marketing - KFClg...
|15
|3531
|330
Marketing Essentials Assignment - KFC organisationlg...
|11
|2700
|332
Marketing Campaign for KFClg...
|12
|2999
|46
International Marketing Planning for KFC: Business Background, Horizon Scanning, Future Trends, and Research Impactlg...
|10
|3173
|75