Marketing Plan for KFC

Marketing plan

Contents
INTRODUCTION.................................................................................................................................3
MAIN BODY........................................................................................................................................3
Executive summery...........................................................................................................................3
Introduction.......................................................................................................................................3
PESTEL Analysis..............................................................................................................................3
Porters five force...............................................................................................................................5
SWOT Analysis................................................................................................................................5
Competitive Analysis........................................................................................................................6
Competitive analysis..........................................................................................................................6
Marketing strategies..........................................................................................................................7
Recommendation...............................................................................................................................8
CONCLUSION.....................................................................................................................................8
REFERENCES..........................................................................................................................................8

INTRODUCTION
Marketing plan can be define as a framework or document which includes information about
organisation as well as strategies. this is developed with the motive of enhancing marketing
activities as well as achievement of desired objectives. Chosen company for this report is
KFC. This company is dealing in fast food restaurant sector. It was developed by Harland
Sansers in year 1030. This restaurant is providing its products and services in different part of
the world. This report includes macro and micro analysis for development of better strategies.
Competitive analysis is conducted in order to identify strength and weakness of rival
companies. Various marketing strategies has been developed for achievement of
organisational objectives.
MAIN BODY
Executive summery
This report includes a marketing plan for development of business activities in such a
manner that it will lead to resolve business problems. In today’s world social
atomization is one of the major issues faced by society. Fragmentation in households
has lead to increase in loneliness and feeling of alone. As a consultant to KFC a
proper marketing plan is develop that will help in dealing with social atomisation
issues.
Introduction
It is essential to develop a strong marketing plan that will lead to solving problems of
social atomisation. In this marketing plan internal and external market has been
analysed in order to take better decisions. Different models and concepts has been
used develop an effective marketing plan.
Objectives- To conduct corporate social activities that will help in addressing social
atomisation problems and develop strong brand image within 6 months in order to
enhance profits by 30 %.
PESTEL Analysis
It is essential to analyse external factors of environment in order to develop better
business strategies. PESTEL analysis will help in evaluating different factors of