Marketing Plan for KFC

Marketing plan

Contents
Executive summery............................................................................................................................3
Introduction ......................................................................................................................................3
PESTEL Analysis..................................................................................................................................3
Porters five force...............................................................................................................................4
SWOT Analysis .................................................................................................................................5
Competitive Analysis..........................................................................................................................6
Competitive analysis..........................................................................................................................6
Marketing strategies..........................................................................................................................7
Recommendation .............................................................................................................................8
CONCLUSION.........................................................................................................................................8

Executive summery
This report includes a marketing plan for development of business activities in such a
manner that it will lead to resolve business problems. In today’s world social
atomization is one of the major issues faced by society. Fragmentation in households
has lead to increase in loneliness and feeling of alone. As a consultant to KFC a
proper marketing plan is develop that will help in dealing with social atomisation
issues.
Introduction
It is essential to develop a strong marketing plan that will lead to solving problems of
social atomisation. In this marketing plan internal and external market has been
analysed in order to take better decisions. Different models and concepts has been
used develop an effective marketing plan.
Objectives- To conduct corporate social activities that will help in addressing social
atomisation problems and develop strong brand image within 6 months in order to
enhance profits by 30 %.
PESTEL Analysis
It is essential to analyse external factors of environment in order to develop better
business strategies. PESTEL analysis will help in evaluating different factors of
macro business environment which will have direct as well as indirect impact over
organisation. PESTEL analysis n respect to KFC organisation is mention below. An
important part of KFC's marketing plan will be to ask customer to visit store in a
group of atleast 4-5 people (Aged 15-35). This will increasing interaction among
customers and resolve them issue of Social atomisation i.e. Loneliness among
millennials.
Factors Description
Political factor This factor includes various rules and policies developed
by political party. It consist of trade restriction, stability
and instability of political party, taxation policies and
many more. Strict rules and regulation will lead to have
negative impact over respective company. KFC can reduce
the burden of tax on customers who will visit their outlet
in a group of 4-5 members.
Economical factor It includes growth rate of a country as it will affect the