Marketing planning and supervisor

Marketing planning process
BSC(hons) International Accounting
Word count 4309
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Executive summary
As a junior marketing intern it Initially it focuses on defining and understanding marketing as a whole in a broad
sense. The identification of the marketing mix and the situational analysis of the Walmart is the initial process
in formulating a strategic marketing plan. Therefore, this report functions as the research and initial
development of a strategic marketing plan. .
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List of tables
LO1 Explain the role of marketing and how it interrelates with other business units of an organisation
Pg. 4-7
LO2Compare ways in which organisations use elements of marketing mix to achieve overall company
objectives Pg.7-10
LO3 Produce a marketing plan for an organisation that meets marketing objectives
Pg.10-12
LO4 Develop a media plan to support a marketing campaign for an organisation
Pg. 12-13
Conclusion Pg.14
Reference Pg.15
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INTRODUCTION
The Food product is gummy bears which is a form of candy the brand name is jucieku gummy this is a basic
luxury candy product from supermarket Walmart. This product in contained in large amount the brand is
famous for gummy bears and pie cake. Basically this product is new to market by our company at brand name
as jucieku gummy. This product is sweet a little and tastes then just a bit chewy. This product is more focus on
children’s, teenagers and adults.
THIS BASICALLY A LUXURY CANDY MORE FORCED ON TASTE AND PURSUE FOR ALL MARKET
P1 Explain the concept of marketing and marketing operations including the different areas
and role of marketing.
What is marketing?
Marketing is figuring out clients wants and needs and generating the product in a worthwhile manner to the
commercial enterprise the ones may be product, good & offerings and
thoughts etc.
Nowadays advertising as greater unexpectedly long past though on line
platform and made a fashion in which greater income take place because of era development.
Roles of marketing
Basically marketing roles are Identifying customer, Satisfying customer and retaining customer. When
launching new product to market its important identify market and then develop a product, By researching
which market the product suits and to be targeted. Basically roles on marketing to develop a product when it’s
launch are product development, research and development pricing and distribution, promotion and sales.
When launching product its about product development and execution of product to the market.(Rob
Jones,2017,student book,pg5-8)
P2 Explain how the marketing function relates to the wider organisational context
Evolution of Marketing Concepts
Marketing Concepts is the approach used by organizations and the advertising industry to satisfy customer
wants, maximize revenue and aggressively win victory in the market among competitors.
The five main principles are production, product, sale, advertising and social principles, and have been
developed over many years.
The production concept is activity centred and more focused on attracting customers to products that can be
bought easily with less objection for the same product.
Specific product concept for production idea. It assumes that price doesn't play an important role in customers
buying it because of habit, innovation, quality, and whether it's really worth it.
Sales concept focused on getting bigger income and customer as an alternative no longer specializes in
customer wants and quality.
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Figure 1 – gummy bears image