Marketing Essentials: 7 P of Marketing Mix and Marketing Plan

MARKETING ESSENTIALS

Cover Content
◦ Introduction
◦ Comparison of 7 P of Marketing mix
◦ Marketing Plan
◦ Conclusion
◦ References

Introduction
Marketing is a set of various activities for promoting products or services to consumers with a purpose to acquire
maximum profit share by satisfying their requirements and want. These activities help in attracting consumers
for longer period of time. It mainly focuses on communicating and delivering of goods or services to customer.
Products are developed according to the needs and wants of consumers. Marketing plays an essential role in the
growth or development of a product. Marketing function's major aim is to foster product as well as brand which
helps in influencing customers to purchase same goods and services. This PPT is reflects on 7P of Marketing and
also marketing plan is developed which is helpful in promoting products and services of firm.

Organisations apply the marketing mix
◦ The term marketing mix was introduced by Neil Borden in the year 1953 and further this concept was
extended by James Culliton in 1948. This term refers to mixture of several ideas and plans which are followed
by marketing representative for promotion of a particular product or brand. Marketing mix includes multiple
areas of focus as part of comprehensive plan. This focus helps in taking strategic decisions while launching
new products or modification in existing products.