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Marketing Planning for Tommy Hilfiger

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Added on  2019-12-28

Marketing Planning for Tommy Hilfiger

   Added on 2019-12-28

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MARKETINGPLANNING
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IntroductionMarket is very crucial to survive in this complex competitive corporate environment it sivery necessary to have effective marketing planning. It includes specific activities through whicha produce can reach till mass audience (Marjanova Jovanov, Temjanovski and Fotov, 2014). It isrelated to business plan and communicates the nature of intended business and its ultimate goal.Present report is based on Tommy Hilfiger, it is a British fashion brand which provides trendyapparels for youngsters. Current assignment will discuss the changing approach to marketingplanning and capabilities of Tommy Hilfiger for future activities. It will focus on main barriersof marketing planning. Marketing plan for the product of the cited firm will be formulated in thisstudy.TASK 11.1Marketing planning is the wide concept, over the years marketing tactics have beenchanged to great extent. Effective Planning supportsTommy Hilfiger in accomplishing itsobjective of promoting the products and services. Earlier cited firm was using the traditionalmethods and it is performed by corporate level. Now there is specific marketing departmentwhich make connection with clients (Yao, Zou and Pan, 2013). Traditional methods werecompany oriented but now in modern era Tommy Hilfiger focuses much more on consumers andproduces customer centric fashionable apparels. Modern approaches supports the firm insatisfying the mass audience and to make them loyal towards the brand. Modern marketingapproaches assist Tommy Hilfiger to identify the internal and external environment. Thesemacro micro elements have direct impact on entities. So to enhance the market share and topromote brand name it is essential to adopt modern approaches (Wilson and Gilligan, 2012.).Traditional marketing tactics were not that much efficient as they were inappropriate ingaining the trust of consumers. Whereas modern approaches emphases on customer satisfactionso that large number of units can be sold out. Tommy Hilfiger focuses on providingadditionalafter sales service so that needs of service users can be fulfiled. Cited firm has includedmarketing audit in its existing marketing plan it gives optimistic outcome to organization(Subhan, Brooksbank and Rader, 2015). Other components of modern approaches have beenadded in its plan such as service delivery it supports the firm to sustain longer period.
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