Marketing Planning

Marketing Planning

1. EXECUTIVE SUMMARY
This study has examined that, Marketing planning helps business to best utilize the
resources in order to achieve corporate objectives. To create a “Colonel Twosie” , create brand
loyalty and increased sales of KFC. This study has carried PESTLE and SWOT analysis to
determine the external and internal environmental factors.

TABLE OF CONTENTS
1. EXECUTIVE SUMMARY.........................................................................................................1
2. INTRODUCTION.......................................................................................................................1
SMART Objectives.....................................................................................................................1
STP analysis................................................................................................................................1
3. PESTLE ANALYSIS..................................................................................................................2
4. PORTER'S 5 FORCES................................................................................................................3
5. SWOT ANALYSIS.....................................................................................................................3
6. COMPETITORS ANALYSIS: PORTER'S 4 CORNERS..........................................................4
7. COMPETITIVE ADVANTAGE.................................................................................................5
Porter's generic forces.................................................................................................................5
8. 4 P's .............................................................................................................................................5
9. CONCLUSION and RECOMMENDATION..............................................................................6
REFERENCES................................................................................................................................7