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Marketing Practices and Theory (PDF)

   

Added on  2021-04-19

7 Pages1444 Words72 Views
Marketing practices and theory

ContentsIntroduction......................................................................................................................................2Purpose of the organization.............................................................................................................2Scope of operations..........................................................................................................................2Criteria to judge the organization’s effectiveness...........................................................................2Criteria to judge the organization’s effectiveness – Stakeholder perspective.................................3Stakeholder 1: Employees............................................................................................................3Stakeholder 2: Suppliers..............................................................................................................3Implications of developing a coherent approach to organizational effectiveness...........................4Conclusion.......................................................................................................................................4References........................................................................................................................................6

IntroductionMarketing and management form crucial aspects of any organization. The purpose of any organization is to ensure maximum returns and satisfaction of stakeholders (Kotler, 2015). Therefore it is important for a business to understand the needs and demands of the stakeholders and tailor their products and services to suit these needs. This report throws light on Amazon Inc.and different criteria used by different stakeholders of Amazon to judge the company’s effectiveness. Purpose of the organizationAmazon is an Ecommerce giant and is built with the purpose of creating an online one stop shop to fulfill all the needs of their customers. Amazon has a wide range of products that are deliveredto the customer’s doorstep in an effective manner (Smith & Rupp, 2017). Amazon ties up with various retailers across the globe and has bridged the gap between these retailers and their customers by creating an online portal. Scope of operationsAmazon’s scope of operations is very wide. The company has a different retail website for US, UK, France, Ireland, Canada, Italy, Germany, Spain, Netherlands, India, Australia, Japan, China,Mexico and Brazil. Amazon also offers international shipping to various other countries. The retailers associated with Amazon deal in a sundry variety of products including stationary items, clothing, shoes, home decoration, books and baby products. Besides retail store, Amazon also has a streaming channel Amazon Prime Video. Criteria to judge the organization’s effectivenessI am a regular customer of Amazon’s retail store as well as a member of Amazon Video Prime. As a customer, I judge the effectiveness of the organization by the time taken for delivery of the ordered product, the availability of the product that I need and the quality of the product that I have ordered. In my opinion, Amazon is running a highly effective business. The mobile application is very user friendly and it is easy to search for items that I require. Their wide variety of products offered also makes it my first priority to buy from when I need any item. The

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