Marketing Principles

Running head: MARKETING PRINCIPLES
Marketing principles
Name of student
Name of University
Author note

1MARKETING PRINCIPLES
Table of Contents
Perceptual map of Customer Segments.................................................................................................2
SWOT Analysis.....................................................................................................................................2
Threats and Opportunities Analysis.......................................................................................................4
ANSOFF matrix....................................................................................................................................5
Recommendations.................................................................................................................................6

2MARKETING PRINCIPLES
Perceptual map of Customer Segments
SWOT Analysis
Strengths
 A well know family owned business
specialised in the manufacturing and
production of boats
 Good quality products that are also
considered as luxury boats made in
hand built ways
 Selling boats to the boat companies,
yards and even directly to the clients
has facilitated product distribution
 Strong cash flow with good financial
condition (Kotler and Armstrong
Weaknesses
 Shrinkage of Australian market
 Increase in numbers of substitutes
 No experience in global market
 Outdated technologies and
traditional methods used for the
manufacturing and production
processes