Marketing Principles

Running head: MARKETING PRINCIPLES
Marketing Principles

MARKETING PRINCIPLES 1
Table of Contents
Introduction:...............................................................................................................................2
SWOT Analyses:........................................................................................................................2
Strengths:................................................................................................................................2
Weaknesses:...........................................................................................................................3
Opportunities:.........................................................................................................................3
Threats:...................................................................................................................................3
Ansoff’s Matrix:.........................................................................................................................4
Market Penetration:................................................................................................................5
Product Development:............................................................................................................5
Market Development:.............................................................................................................5
Diversification:.......................................................................................................................5
Recommendations:.....................................................................................................................5
Conclusion..................................................................................................................................6
References..................................................................................................................................7

MARKETING PRINCIPLES 2
Introduction:
In the present scenario of technological advancements, an organization is required to change
its old methods of productions and should adopt new technologies to compete with its rivals.
If the company does do so, it can lose its markets shares and profitability in long run. This
report describes the same situation with the help of a case study of boat building company,
‘OzCo Boats’. The company is facing some difficulties due to its outdated procedures. The
report describes the strength, weaknesses, opportunities, and threats with the help of SWOT
analyses and Ansoff’s Matrix. Further, it includes some recommendations on the basis of
above analyses that can be applied by the organization to deal with such threats and
weaknesses (Russell-Bennett, et al., 2010).
SWOT Analyses:
Strengths:
High Quality of products.
Goodwill of the firm.
Luxury products.
Experienced staff.
Weaknesses:
Outdated technologies.
No experience to deal with the overseas
market.
Old models of boats.
Lack of employee’s morale.
Opportunities:
Passionate Customers about luxurious
things.
Fewer restrictions by the overseas
government.
Threats:
Legislations of the Australian
government.
New entrants
Latest technologies
New models
Availability of substitutes.
Strengths:
 The company builds and designs high-quality boat based on traditional methods
which are not possible by new technological advancements.
 The boat manufactured by the company is of luxurious in nature.