Marketing Mix for The Body Shop's Organic Strawberry Flavour Body Lotion

Task 2
MARKETING PRINCIPLE

Introduction
 This section of presentation depict about the
difference which exit between when firm sale its
product to domestic and international market.
 It also specify about the type of marketing mix
policies which needs to be used by the manager of
The Body Shop with respect to its new product.

4.1 Marketing mix for two segment
 For the organic strawberry flavour body lotion
related product of The Body Shop, two segments are
selected.
 It is of children who belongs to 4 -7 age group.
 The children which belongs to 11-16 year age group.

Continued...
Product:
 Slight variation will be performed in lotion for both
the given segments.
 For 4-7 year age group, organic but mild ingredient
will be used in lotion.
 In the similar way, for 11-16 year age group of
customers slightly strong ingredients will be used.