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Marketing Principles and Practice Assignment - Ryanair

   

Added on  2021-02-20

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MARKETINGPRINCIPLES ANDPRACTICE [PART 1 - REPORT]
Marketing Principles and Practice Assignment - Ryanair_1

Table of ContentsINTRODUCTION...........................................................................................................................3MAIN BODY...................................................................................................................................3Introducing Ryanair and its services...........................................................................................3Marketing concepts.....................................................................................................................3CONCLUSION................................................................................................................................5RECOMMENDATION ..................................................................................................................5REFERENCES................................................................................................................................6
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INTRODUCTIONMarketing principles are based on marketing strategies which includes ideas, thoughts,belief and values to build strong promotional strategies to enter into global market. Thus, toachieve success in company, it includes the appropriate research which is conducted to determinethe availability of the products in market. It also includes designing the products so that customerare attracted towards such designing if they find it unique and useful. Present report is based onRyanair which is the Irish airline company founded on 28 Nov 1984. Ryanair carry therenowned brand image in market and also they promote the company through attractive slogan“Low fare prices made journey simple”. This report will includes the different elements of themarketing concepts and also societal marketing orientation in respect of improving itseffectiveness to expand business globally. MAIN BODYIntroducing Ryanair and its servicesRyanair is commenced on 8th July 1985 and located on around 225 places. Its headquarteris on Dublin, Ireland and around 17,500 employees are engaged with this airline services. Thisairline is rapidly expanded as they charge lower prices on flight tickets. In respect of employeesworking in Ryanair aircraft, most of the employees working as post of promoting the businessonline and also engaged with different agencies. Thus, in such perspective the marketing conceptis examined on the base of serving the customer with best services and also fulfilling their needswhich they interpreted at the time of travelling. Marketing conceptsThis concept is mainly used by company in respect of examining the customer needs anddemand at the time of availing their services. In present scenario, most of the companies preferthe different marketing techniques to promote the products in market. In respective of Ryanairairlines, the marketing concept is interpreted in respect of following areas such as:Production orientation:This is one of the important part of the marketing strategies, the study of the products isimposed on the procedure of production. The production can be done by using the effective rawmaterials and also updated technology, so that it results in increasing the lifeline of airlines. Incase of Ryanair, the productions is linked up with implementing more capacity of fuel in aircraft
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