The Journey of Emirates Airline
Added on 2020-10-22
6 Pages1312 Words247 Views
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MarketingPrinciples andPractice
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Table of ContentsINTRODUCTION...........................................................................................................................1MAIN BODY...................................................................................................................................11. Description on marketing concept and its terminology..........................................................1B. Identification in the role of Emirates marketing strategies in term to achieve its objectives.2c. Description on principles of marketing used in Emirates Airline daily organisationaloperations....................................................................................................................................3CONCLUSION................................................................................................................................3REFERENCES................................................................................................................................4
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INTRODUCTIONIn this, Journey of the Emirates started in the year of 1985, it's when Dubai governmentprovided two aircraft's. In this report is covering the part of sales and profit trends and marketshare which is helpful in developing the depth knowledge about environment competition and itsstrategies (Aaker, 2011). In addition to this, it will also inclusive of functions of marketing to thefunctional areas in Airline industry. The main aim behind conducting this study is to earn thelarge amount of profitability and productivity. Emirates mainly focuses over the product \,brands, segments and division. The one of the core advantage of this firm is that it is the biggestbrand loyalty and its never lets its customer down. MAIN BODY1. Description on marketing concept and its terminology.In this, effective marketing concept is based on the assumption that consumer will preferonly that products and services which is inexpensive and widely available. In this way, Emirateshas also adopted innovation facilities which has been a relentless drive for innovation in cabinnot only in the premium class but also in economic class. This kind of facilities are helpful interms to provide greater level satisfaction to customers (Wilson, 2011). With the help of bringingthe originality and creativity in the design of cabin it has competed with the various rivalries. Inthese terms, there are some terminologies under this as are- Product strategy- in this way, the firms need to look over the function as to make superiorproducts and improve them all in timely manner. The quality and performance is need to bejudges. In this, Emirates own the fleet of 120 wide bodies aircraft and flies to 108 destinations inthe almost 60 countries. It has almost double its fleets in every year. Under this term, Emirateshas received 12 A380s and placed an order for another 78 A380s. In this term it can be said thatprior the Emirates has purchased the 8 Boeing and 777 freighter aircraft. Branding- in this term it can be said that Emirates has repositioning the company globalmarketing strategy to target large number of the customer in market. With the help of changingin the brand positioning this firm is able to each the large number of customers. Promotion- Under this combination of both traditional and modern marketing methods they canable to aware their customer's about the services (Bahadir, Bharadwaj and Srivastava, 2015). Themain aim of this is to reach the customers of all the nationalities. In these Emirates need to1
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