Marketing Principles and Techniques- Doc
Added on 2020-10-05
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Marketing Principlesand Techniques
Table of ContentsINTRODUCTION ..........................................................................................................................3TASK 1- What is marketing? .........................................................................................................3Concepts and activities of marketing:.........................................................................................3Market Segmentation:.................................................................................................................4Marketing Mix:...........................................................................................................................4TASK 2- Market Research...............................................................................................................5Aims of market research and market analysis:...........................................................................5Methods of market research:.......................................................................................................5Market analysis techniques and tools:.........................................................................................6TASK 3- E-Marketing.....................................................................................................................7Approaches used to E-Market services and products:................................................................7Aspects of managing companies online image:..........................................................................7TASK 4- Own learning ...................................................................................................................8Market analysis techniques to research.......................................................................................8Finding of market research:........................................................................................................8Providing information to the marketing team about finding.......................................................8CONCLUSION ...............................................................................................................................9REFERENCES..............................................................................................................................10.........................................................................................................................................................1
INTRODUCTION Marketing is identify as an art and science of exploring, delivering and creating value tosatisfy the requirement of target market or audience at a profit. It is also defines unfulfilleddesires and needs of the customers. It quantifies, measure and defines the size of specifiedmarketplace and the profit potential (Arcaro and et. al., 2016). It is more important tool which isused by the each and every enterprise with motive to maximise their turnover and sales in giventime period. The reference organisation taken in this assignment Cissy Wears, it is a small shopwhich is located in London, UK. This report cover different tasks including marketing concepts,E-marketing, types of market research and its finding which presented to the marketing team. TASK 1- What is marketing? Concepts and activities of marketing:Marketing refers to the essential activities of an organisation associated with selling andbuying a services or products. It covers, selling, advertising and delivering the quality productsto the people. There are different activities of marketing which are determined as below: Product Selection: Cissy Wears is a small enterprise which deals in different kind ofproducts including Toys & Gifts, Grown ups, Interiors and many other beautiful design products.In this business manager provide selection facility to the customers so that they are satisfy withcompany products (Gordon, 2012). It benefited to the organisation to maximise their profitabilityand productivity. Pricing Activities: Price of the business products are diversified as per its quality andquantity. It is good for the every class of people. In this company analysis price of theircompetitors and set best price in order to compete challengers in marketplace. Product placement: Under this activity marketing play vital role to diversifying productsinto different category. In this Cissy Wears place their various products including Gifts & toys,interiors and many other. Promotional activities: It is another important and beneficial activity which help thebusiness to promote their all products and services in marketplace. In this company useddifferent kind of promotional mix including advertisement, public relation etc.
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