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Marketing Principles & Techniques - DOC

   

Added on  2020-10-22

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MARKETINGPRINCIPLES ANDTECHNIQUES
Marketing Principles & Techniques - DOC_1
Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Diverse activities carried out in marketing department....................................................11.2 Market Segmentation........................................................................................................31.3 Marketing mix..................................................................................................................4TASK 2............................................................................................................................................52.1 Aims of research and market analysis..............................................................................52.2 Market research methods..................................................................................................52.3 Tools and techniques of market analysis..........................................................................6TASK 3............................................................................................................................................73.1 Market analysis techniques...............................................................................................73.2 Interpretation....................................................................................................................73.3 Findings of marketing team..............................................................................................7TASK 4............................................................................................................................................84.1 Methods used to e-market products or services...............................................................84.2 Procedure of managing online image...............................................................................8CONCLUSION................................................................................................................................8REFERENCES..............................................................................................................................10
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Marketing Principles & Techniques - DOC_3
INTRODUCTIONMarketing is the most important function of an organisation in which role of marketers isto promote its business at marketplace. They carry out various activities to advertise brands of acompany in different segment of an area in order to create awareness among people about thesame. In this regard, there are different kinds of marketing principles used by enterprises thatenables them to do things in appropriate manner (Lee and Kotler, 2011). This project gives adescription to a small family business who is new in a competitive market era. Its marketingmanagers suggest employers about the way they can promote their business in large segmentthrough which profitability can be gained. The Little One Coffee Shop has been taken in thisassignment. It gives a description on marketing, market research, process of e-marketing andway of applying the same in business operations. TASK 11.1 Diverse activities carried out in marketing departmentMarketing can be stated as a management process used to identify, anticipating andsatisfying requirement of customers in profitable manner. Main focus of marketing activities is totarget the potential customer with their product so to achieve more sales and profitability. It helpsin analysis and utilisation of marketing mix technology as per business requirement ofassociation. It is a set of various activities which aid managers in creating, advertising,communicating, delivering as well as exchanging products or services of a company which havevalue for customers in large manner. As per size, scope and objectives of business, majoractivities perform by marketing department of a firm are-Managing the vendors- This kind of activity is also done by marketing department inwhich they identify in the best vendors or agencies in order to get resources throughwhich sales performance can be enhanced in required manner. Such vendors are Webproviders, ad agencies and printers. Cost of the production or cost price can only bereduced if company is analysing vendor market regularly and choosing the vendor whois offering low price with highest quantity. Define and manage brand of association- It is considered as main activity ofmarketing by which employees of organisation can define business as well as concept ofin a positive manner at marketplace (Bishop and et. al., 2013). Through this process,1
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