Marketing Principles and Techniques Assignment - “All in One Store”
8 Pages1999 Words380 Views
Added on 2020-10-22
Marketing Principles and Techniques Assignment - “All in One Store”
Added on 2020-10-22
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Marketing Principles andTechniques
Table of ContentsINTRODUCTION ..........................................................................................................................1TASK 1............................................................................................................................................11.1 Define marketing and different activities carried out in marketing department...................11.2 Explain market segmentation................................................................................................11.3 Concept of marketing mix.....................................................................................................2TASK 2............................................................................................................................................22.1 Aims of market and research analysis...................................................................................22.2 Describe market research methods........................................................................................32.3 Outline tools of market analysis............................................................................................3TASK 3............................................................................................................................................44.1 Different methods used to e-market product or services......................................................44.2 State how company manage its online image.......................................................................4TASK 4............................................................................................................................................43.1 Use of market analysis technique..........................................................................................43.2 Interpret your findings...........................................................................................................53.3 Present your finding to marketing team ...............................................................................5CONCLUSION ..............................................................................................................................5REFERENCES................................................................................................................................6
INTRODUCTION The concept of “Marketing” refers to a set of company's activities mainly associated withadvertising, buying, selling or distributing a good or service. It is an essential function that helpin an organisational growth and development and simultaneously attract large pool of customers(Arcaro and et. al., 2013). The chosen company for this report is “All in One Store” which is asmall size UK-based retailer that offer grocery products and services to end-users. The givenreport covers different marketing activities, marketing mix, methods of marketing research anduse of e-marketing. TASK 11.1 Define marketing and different activities carried out in marketing departmentMarketing:It can be termed as a process of management in which goods, process or servicesfinally move from concept to customer. Through marketing, product or services of high qualitycan be delivered to large number of target audience that ultimately satisfies their diverse needsand wants and at the same time create value for them. Following are various activities carried out by marketing department are listed below:-11Promotion: The most crucial marketing activity is to promote products or services in themarket place with an aim to aware potential buyers regarding benefits and values ofrespective goods. For example: “All in one Store” can advertise its product through print,digital and social networking sites. 11Market Research: Choices of customers are changing rapidly which creates a pressure oncompany to do market research on continuous basis. This help them in knowing what arethe current likes and dislikes of end consumer. For example: “All in One Store” has tofigure out that most of the people prefer to purchase product through online platformthus, they can start selling its products via popular online applications (French andGordon, 2015). 1.2 Explain market segmentationIt can be defined as a process of classifying market into relatively small consistentgroups. Classification of segments are done on the basis of common aspect or sharedcharacteristics. All in One Store has bifurcate its market on following grounds-1
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