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Market Segmentation and E-Market Products

   

Added on  2020-11-12

20 Pages3722 Words291 Views
Marketing
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Marketing Principles andTechniques
Market Segmentation and E-Market Products_1

Table of ContentsINTROUCTION..............................................................................................................................................3TASK 1..........................................................................................................................................................31.1: Concept of marketing.......................................................................................................................31.2: Market segmentation and their various types..................................................................................41.3: Marketing mix...................................................................................................................................4TASK 2..........................................................................................................................................................52.1: Aims of research and market analysis...............................................................................................52.2: Market study method.......................................................................................................................52.3: Market analysis tools and techniques...............................................................................................6TASK 3..........................................................................................................................................................74.1: Techniques used for E-market product and services........................................................................74.2: Certain ways useful for controlling their online reputation..............................................................7TASK 4..........................................................................................................................................................73.1 Applying your learning.......................................................................................................................7Primary research......................................................................................................................................8Title: ........................................................................................................................................................8Demographic: .........................................................................................................................................8Questionnaire for research......................................................................................................................8CONCLUSION.............................................................................................................................................19RECOMMENDATIONS................................................................................................................................194 PS of marketing for the same product or company ...........................................................................19REFERENCES..............................................................................................................................................20
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INTROUCTIONMarketing is one of the reliable management exchange relationships which is used tocreate and satisfy various customers’ needs and want of an organization. As per the mentionedcase scenario, it has been found that one of the family member are operating small business theirown skills and ability. By without having appropriate marketing knowledge they are not beingable to operate their business in proper manner. This project report is all about analyzing conceptof marketing and their essential research methods those are profitable in coming period of time.Further this report provided certain crucial aspects related with customers and E-marking arementioned under this report. All kind of learning experience those are gather from overallresearch is being discussed positively in this report (Ang, 2014)TASK 11.1: Concept of marketingMarket is a place where a product and services can be traded as per the demand ofcustomer. While marking is known as one of the crucial process which is being used for thepurpose providing products to the customers in that manner in which they get satisfied. To be asuccessful in business that must be helpful to attract and retain customer for longer period oftime. According to the mention case study which is related with production of “Herbal products”for almost 6 months’ time. The business that is run by them are taken as one hypothetical basic.In spite of having such a great business they are not able to manage their resources and generatesufficient amount of profit. There are certain marketing abilities are lacking which can be neededto be resolve as soon as possible so that future aims and attain in more quick period of time. Themarketing managers is playing an eminent role in promoting business and their aims of anorganization (Armstrong and et. al., 2014). They seem to be future face of the company so somevital activities are required to be implemented. Some of them are:Product planning: The main activity of an organization is to make appropriate strategiesregarding increase the customer size by providing valuable product to them.Advertising: This seems to be another important technique which are used for thepurpose of promoting their products in various parts of the nations.
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Direct selling: It is more concern with face to face marketing of products mainly donebusiness to customers. 1.2: Market segmentation and their various typesIn market concept, it has been found that segmentation is one of the appropriatetechniques of marketing which is need to divide product as per the various demand of thecompany. It is one of the effective process of dividing a market one the basis of potentialcustomers into various groups and various characteristics. There are various types ofsegmentation. Such as:Geographic segmentation: This type of market segment is crucial for the researcher aspeople belonging to various regions would have various demand. It drafts personalizedmarketing campaign for period. For example, Naturabeauty choose market in variouscountries but the company sold its products in one market.Demographic segmentation: It is one of the appropriate market segment which is basedon various aspects such as age, gender, family income, occupation and nationality etc(Bramer, 2013).For example, Naturabeauty targeted to women and men as well. Inwhich they easily evaluate their needs and wants towards Herbal products.Behavioral segmentation: The market relies on overall audience attitude, usage andchoice as well as decision making. Market is divided as per the knowledge of product andusage of goods. For example, mostly woman are likes to use herbal products to maintaintheir beauty. As Naturabeauty is target their customers as per their behavior.Psychographic segmentation: It is used to divided the people on the basis of personality,lifestyle and behavior. This seems to be reliable process which would work bypersonality of various customers that consists of habits, traits and attitude.For example,Naturabeauty offer premium products to its customers in order to satisfy their needs andwants. 1.3: Marketing mixMarketing mix is an effective tool which used by the company to increase customersdemand towards its products and services. One of the main aim of using this is to enhance thebrand image of the company at market place and at the same time also increase market share.
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