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Principles of Marketing: A Study of Dove and Sure Deodorant Brands

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Added on  2023-06-05

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This report analyzes the marketing principles of Dove and Sure deodorant brands, including target market, product, price, place, and promotion strategies. It also discusses the differences between the two brands based on Levitt's model and Aaker's brand personality model.

Principles of Marketing: A Study of Dove and Sure Deodorant Brands

   Added on 2023-06-05

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MG412 PRINCIPLES OF
MARKETING
Principles of Marketing: A Study of Dove and Sure Deodorant Brands_1
Abstract
The current report has covered the key points related to two chosen brands and these are
Dove and sure. From current study, it has been determined that by adopting the best product,
pricing and other strategies, companies has gained competitive advantages at their own level.
The development and utilization of Aakar and Levitt's model has drives the attention of
management toward strategic strategies development and their implementation, which enabled
brands to achieve their target aims and objectives successfully.
Principles of Marketing: A Study of Dove and Sure Deodorant Brands_2
Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Target Market...............................................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................6
Place.............................................................................................................................................6
Promotion.....................................................................................................................................7
CONCLUSION AND RECOMMENDATION...............................................................................7
REFERENCES................................................................................................................................1
Principles of Marketing: A Study of Dove and Sure Deodorant Brands_3

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