Principles of Marketing: A Study of Dove and Sure Deodorant Brands

MG412 PRINCIPLES OF
MARKETING

Abstract
The current report has covered the key points related to two chosen brands and these are
Dove and sure. From current study, it has been determined that by adopting the best product,
pricing and other strategies, companies has gained competitive advantages at their own level.
The development and utilization of Aakar and Levitt's model has drives the attention of
management toward strategic strategies development and their implementation, which enabled
brands to achieve their target aims and objectives successfully.

Table of Contents
INTRODUCTION...........................................................................................................................4
MAIN BODY...................................................................................................................................4
Target Market...............................................................................................................................4
Product.........................................................................................................................................4
Price.............................................................................................................................................6
Place.............................................................................................................................................6
Promotion.....................................................................................................................................7
CONCLUSION AND RECOMMENDATION...............................................................................7
REFERENCES................................................................................................................................1