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Marketing Principles

   

Added on  2023-03-30

12 Pages409 Words477 ViewsType: 477
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MARKETING PRINCIPLES
Marketing Principles_1

4.1 Plan marketing mixes for two different
segments in consumer markets for Vodafone UK
Deals in different segments usch as consumr
and business
Different services for various segments
Deliver quality oriented products or services
Creates additional value for firm through
customer loyalty.
Marketing Principles_2

Business/Consumer Segment
Product
Price
Place
Promotion
Marketing Principles_3

Product and Price for business segment
Products
1. VOIP
2. SIP trunking services
3. IP PBX systems
Price
1. 1000 minutes for £50
2. 50000 minutes for
3.£200
Marketing Principles_4

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