Analysis of San Churro's Differentiation in the Market

Marketing Principles

Current positioning and Area of differentiation
A)
B) Explain what make san churro different from other brands
It is analysis that San Churro have a unique and strong brand image in market as compare
to other brands. The selected company use traditional method of Spain for manufacturing
chocolates for its target customers. Company welcome every amigo to celebrate their life, in
Spanish way. The most important think that make it different from other brands is that it they
made fresh chocolates every day in their stores by using traditional dough recipe. Its fresh
chocolate and unique taste will make it different form other brands (Goud, Uddin and Fianto,
2021).
6) Target market
A) San Churro customer profile

 Age- In context of selected company, it target a large number of audience as it divide the
target market in three category on the bases of age group which are 15-34, 35 to 54 and
55 to above age group people.
 Gender- It generally target the old females who are socially instigators, these are the
women’s who organized the catch-ups and aware of place to go and from the social glue
in their circles. But according to the current market it target both male and female.
 Socio-economy- In context of selected company it offer premium price products for
which it target the market of high income level people. It also target the health conscious
people who are ready to pay premium price for their product (Palangurski, 2020).
B) In context of selected company, its young age people and health conscious target customers
are the one who most likely to take up campaign offers of company.
Age group target market-
The things which deter target market are that people age of 55 and above are not that
much interested in any kind of campaign. While the target customer of age group of 13 wants a
soft and friendly campaign.
The young age group buying habit towards the promotion is that they want gifts and toys with
chocolate, while younger age group buying habit will promote the discount and attracted offers
(Rouse, 2017).
Gender-