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Marketing Principles of Company

   

Added on  2021-06-17

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Marketing PrinciplesA Marketing Plan for American Communication Network (ACN) in Australia
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About the CompanyACN is a multilevel marketing company dealing in services like telecommunication, energy and merchant services. ACN is present in 25 countries including Australia (ACN, 2018)It has patterned with Vodafone to bring its services to its customers (Acnpacific, 2018)Multilevel marketing or pyramid selling is a concept where a firm pays its sales force to enrol more sales staff or members to sell goods its and services (Hill, 2012)
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Assessing Market and Situation•Political Environment- Political system in Australia supports expansion of telecommunication. However, the organisations needs to take a license for operations.•Economic Environment- Telecommunication market in Australia is rapidly growing. It has grown to $42 Billion in the last financial year (Government of Australia, 2018).•Socio-Cultural- Social trends favour the growth of telecommunication services. Use of digital devices enabled by high speed internet has become a social fad. Therefore, there has been an increase in growth opportunity for ACN (Lampe & Ploeckl, 2014).
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Assessing Market and Situation•Legal- ACN has to abide by licencing policies along with work and safely Act and competition policy of the country. The firm was accused by Australian Competition and Consumer Commission of being an illegal pyramid. However the firm was cleared by the courts (ACCC, 2018)•Environmental- Telecom services pose no visible threat to environment. However, researches show that radiation may be dangerous to human health. Therefore, the firm needs to take stock of health issues (Hill, 2012)•Competitive- There is heavy competition in the telecom sector in Australia. Various large companies like Vodafone, Telstra and SingTel etc. are there. However, ACN has partnered with Vodafone to being telecom services to its customers (Hill, 2012)
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