Key Marketing Concepts and Effectiveness: Apple Inc. Example

Marketing Principles &
Practice

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Define the key marketing concepts and comment on their effectiveness using Apple inc. as an
example........................................................................................................................................3
Recommendation.........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The marketing processes covering research, architecture and preparation, advertising and
customer services are perceived to be broader. Therefore, appropriate marketing theories and
methods are essential for businesses (Torabinejad, Fouad and Shabahang, 2020). In this report,
the business undertaken is Apple inc., a well-known manufacturing company, based on the
situation. The organisation has a number of consumer items such as handheld laptops. This
report’s key goal is to assess how a organisation successfully and reliably implements marketing
principles.
MAIN BODY
Define the key marketing concepts and comment on their effectiveness using Apple inc. as an
example
The marketing principle describes as the ideology where the business must decide its customers '
demands and then takes more productive than competitively decisions to meet those
specifications. The curriculum for marketing management is known as the different marketing
principles that rely on diverse strategies for designing, manufacturing, and selling goods to
potential customers (Gupta and Nair, 2020). It encompasses five concepts, including
development, merchandise, promotion, distribution and corporate marketing. All these principles
are built in line with the business conditions. Since Apple is a well established brand, it can also
apply different marketing principles that help them improve, particularly during the introduction
of the product I phone 11 and Apple Watch series 5. Following there will address all relevant
market strategies: