Key Marketing Concepts and Effectiveness: Apple Inc. Example

This report explores the key marketing concepts and their effectiveness using Apple Inc. as an example. It discusses the production concept, product concept, marketing concept, selling concept, and societal marketing concept. The report concludes with a recommendation for Apple to apply marketing principles to better understand and satisfy customer needs.

Marketing Principles &
Practice

Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY..................................................................................................................................3
Define the key marketing concepts and comment on their effectiveness using Apple inc. as an
example........................................................................................................................................3
Recommendation.........................................................................................................................5
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
The marketing processes covering research, architecture and preparation, advertising and
customer services are perceived to be broader. Therefore, appropriate marketing theories and
methods are essential for businesses (Torabinejad, Fouad and Shabahang, 2020). In this report,
the business undertaken is Apple inc., a well-known manufacturing company, based on the
situation. The organisation has a number of consumer items such as handheld laptops. This
report’s key goal is to assess how a organisation successfully and reliably implements marketing
principles.
MAIN BODY
Define the key marketing concepts and comment on their effectiveness using Apple inc. as an
example
The marketing principle describes as the ideology where the business must decide its customers '
demands and then takes more productive than competitively decisions to meet those
specifications. The curriculum for marketing management is known as the different marketing
principles that rely on diverse strategies for designing, manufacturing, and selling goods to
potential customers (Gupta and Nair, 2020). It encompasses five concepts, including
development, merchandise, promotion, distribution and corporate marketing. All these principles
are built in line with the business conditions. Since Apple is a well established brand, it can also
apply different marketing principles that help them improve, particularly during the introduction
of the product I phone 11 and Apple Watch series 5. Following there will address all relevant
market strategies:

Production concept: This is deemed one of the first marketing concepts in which the
organisation relies on the productivity in manufacturing processes. This idea is then started in the
early 50s and complies with the rule of Says that states that supply is market-oriented. This is to
make goods affordable to big people at a lower cost. It relies on volume and not consistency of
goods. For instance: at the period of launching I phone 11 and Apple Watch series 5 Apple Inc.
will introduce business strategies so it allows them to manufacture their goods at a reduced price
so that more customers can get them. This then increases their output.
Product concept- Output at lower rates is the core principle behind the philosophy so consumers
would not like to pay for products or services further (French and Gordon, 2019). The company
that uses this form of marketing concept mainly in bulk production, as its efficiencies make it
more profitable. The advertisers here do not reflect on the desires and desires of consumers. It is
all about making more products, the nature of the quantities matters not. For instance, the
aforementioned definition can be extended by the Apple Company as it allows them to
manufacture the commodity in affordable and bulk quantities.
Marketing concepts- It is a customer-oriented term. As with this customer, the selling approach
relies on their desires and needs, they can aim to do it more successfully relative to rivals. In this
sense, advertisers assume that consumers still have a right and must give more attention to their
specifications. For example, Apple companies may use these types of marketing principles to
help them gain insight into consumer desires, so that they can execute demand analyses to
achieve their desires easily and efficiently as they deliver the I Phone 11 and Apple Watch Series
5.
Selling concepts- The Sales framework called that, until they are convinced to do so by selling,
consumers, individuals or companies will not consume enough of the goods of their company.
Institutions must sell and advertise their goods for effective marketing (Chaffey, 2019). These
are important marketing principles that either does not take into account the criteria of the
customer to promote the product of the company through large-scale marketing as well as
advertising practises. The management concentrated on the respective principles and they believe
that their task is done until the product is sold. Furthermore, this technique is considered very
dangerous because it is based on a very poor premise that businesses have to sell everything they
manufacture and not satisfy consumer requirements. For example, Apple will use this market
strategy to allow it to promote its goods, such as new watch series and smart applications by way

of large-scale advertising and promotion. In addition, purchase transfers can also be made by
them.
Societal marketing concept: The social marketing theory says that the goal of a firm, in a
manner that protects or improves the well-being of customer and the environment, is to recognise
the needs, expectations and preferences of the client goals and provide those satisfactions more
efficiently and precisely than rivals (Visser, 2019). The core principle of the philosophy of
social marketing is focused largely on social welfare as the marketing concept approach issues. It
does not mean that the consumer wanted is beneficial for them for a prolonged period of time.
What business needs and what is suitable for them and for everyone in society. The key aim of
these principles is therefore to understand that they have a more essential environmental and
social obligation than their profits and revenue targets. For example, Apple Company should use
the principle of corporate marketing to help it successfully and efficiently satisfy its social and
environmental obligation.
Recommendation
The above study therefore indicated that Apple can increase productivity by applying the
marketing guidelines, as this encourages Apple to consider the desires and expectations of the
consumer and to satisfy them in a more productive and successful way. Thus they understanding
the customer taste and grow into items so that I phone 11 and 5 series Apple Watch, and design
those recipes that customers enjoy so much in their company and become the company hero.
CONCLUSION
As mentioned above, five key advertising strategies, like merchandise, processing, sales,
marketing and society have been concluded. In comparison, the definition of development, sales
and product has become redundant in different fields. Many businesses will also choose to apply
marketing principles and cultures because they satisfy consumer expectations and therefore
should successfully and efficiently exercise their corporate and environmental responsibility.

REFERENCES
Torabinejad, M., Fouad, A. and Shabahang, S., 2020. Endodontics e-book: Principles and
practice. Elsevier Health Sciences.
Gupta, C.B. and Nair, R., 2020. Marketing Management, CB Gupta & N. Rajan Nair. Sultan
Chand & Sons.
French, J. and Gordon, R., 2019. Strategic Social Marketing: For Behaviour and Social Change.
SAGE Publications Limited.
Chaffey, D., 2019. Digital marketing. Pearson UK.
Visser, H., 2019. Logistics: Principles and practice. Routledge.