Marketing Principles and Practice

Marketing Principles and
Practice LSBM101

Table of Contents
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
PART-A......................................................................................................................................3
CONCLUSION................................................................................................................................5
PART- B......................................................................................................................................5
INTRODUCTION.......................................................................................................................6
Consumer decision making process and consumer behavior......................................................6
Consumer decision making process in the Ryanair airline ........................................................7
CONCLUSION...........................................................................................................................7
REFERENCES................................................................................................................................9

INTRODUCTION
Ryanair founded in 1984 and it is an Irish airline. Irish airline has headquartered in
Dublin, Sword and Ireland. It is the biggest European budget airline and scheduled large
passengers and international passengers. Ryanair scheduled about 400 Boeing 737-800 plains.
The Ryanair airline has been defined by its fast expansion. This airline has various competitors.
In the 2004, Ryanair's biggest competitor was Easy-jet. Because the several reasons and gain
competitive advantages, the airline has launched a care rental services for the passengers. New
online car rental service provide a big platform to the airline. This report will include the main
marketing concepts and their effectiveness in the Ryanair airline. This report will also highlight
the social marketing orientation and marketing management orientation.
MAIN BODY
PART-A
a. Key marketing concepts plays an important role to identify the marketing management
orientation this will include the product orientation, marketing concepts, sales orientation and
product orientation. Various marketing concept affects the Ryanair airline's activities and
operations. Marketing management orientation has several marketing concepts and that focus on
many techniques to produce, market or create products for the customers. Marketing
management is the best process to manage the marketing process of the Ryanair airline's new
product. Ryanair airline adopt various strategy to expand their customers and help in to promote
their business.
Marketing concept
Ryanair provides the online care rental service to faciliate their passengers. Marketing
concept helps the company to identify the passenger's needs and requirements. This can also
assist the Ryanair airline that how to satisfy the passengers desire (Rowley., 2017). In the
marketing concept, Airline start to focus on the passenger's wants. Marketing concept can create
a great platform for the company to identify which product are the best suitable for the customers
and which are not as well as they changed and modify this product accordingly. Marketing
concept is the best for the long term development and growth of the Ryanair airline. The Ryanair
airline provides the online care rental service on the basis of the marketing concept, which can
generate a long term profit for the company and also enhance their capability to their survival in