Marketing Principles - Task 4

Marketing Principles
Task 4

Continued..
 Company have to use these two types : Geographic and
demographic.
 In Geographic , it divides markets according to geographic
are. Market can be divided as broadly as landmass and as
community or postal codes. Which consists
country,region,population,city-town and climate.
 In demographic segmentation, this is based on customer-
demographic variables like age,income,family size,socio-
economic status etc.

4.1 Plan for the mix for two different consumer
market segments
 Cornflower Blue Company is making a product for two
different segments on the basis of demographic segmentation.
 It mainly targets two different segments, that is, old and
younger people.
 Marketing mix for two different consumer market segments
are as follows:

Continued..
 Company have to use these two types : Geographic and
demographic.
 In Geographic , it divides markets according to geographic are.
Market can be divided as broadly as landmass and as community
or postal codes. Which consists country,region,population,city-
town and climate.
 In demographic segmentation, this is based on customer-
demographic variables like age,income,family size,socio-
economic status etc.
 Two mix plan for different customer using these above
segmentations, The first is based on area to provide products and
services.
 Second is based on customer age,income,size of family.