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Zara Marketing Principles Report

   

Added on  2020-07-23

10 Pages2973 Words32 Views
Marketing Principles

Table of ContentsINTRODUCTION...........................................................................................................................1TASK 1............................................................................................................................................11.1 Marketing and activities which is performed by marketing department...............................11.2 Market segmentation as a tool to determine customers........................................................11.3 Marketing mix.......................................................................................................................2TASK 2............................................................................................................................................32.1 Aim of research and market analysis....................................................................................32.2 Market research methods......................................................................................................32.3 Market analysis tools and techniques....................................................................................4TASK 3............................................................................................................................................44.1 Method used to e-market products and services...................................................................44.2 How company manage their online image............................................................................5TASK 4............................................................................................................................................53.1 Market analysis techniques to research target market...........................................................53.2 Interpret finding of market research and market analysis.....................................................63.3 Finding to marketing team....................................................................................................7CONCLUSION................................................................................................................................7REFERENCES................................................................................................................................8

INTRODUCTIONMarketing is an activity which is done by each and every kind of organisation. This willaid to improve profits as well as goodwill of an enterprise (Ang, 2014). There are many tools andtechniques will be used by firm for this, such as advertisement, social sites and so on. Presentassignment is based on Zara which is clothing brand, set up in UK. They are going to launchformal shirts for men. In this assignment, there is description of many activities which isperformed by marketing department. They conduct market research to know about the needs andwants of people. Internet marketing aids to enhance brand image of organisation.TASK 11.1 Marketing and activities which is performed by marketing departmentMarketing is fundamental for each and every kind of organisation. This will aid topromote goods and services so that they will easily capture attention of numerous people towardsthem. It will assist to take benefits from competitors at marketplace; as a result, profits andmarket share of an enterprise will get improved (Bowie and et. al., 2016).Therefore, many kinds of activities need to be done by marketing unit of Zara. It is mustfor them to conduct market research because it aids them to know about needs and wants ofpeople, so that they will fulfil it within limited period of time. There are several kinds of tools aswell as methods which will be used by manager for marketing, such as social media, print media,advertisement and many others. It will aid them in profit and goodwill improvisation.Marketing is essential for each kind of company either they are profitable or NPObecause both needs to maintain public relation so that they will invite individuals to buy someproducts and services from them. 1.2 Market segmentation as a tool to determine customersIt is must for company to divide market as per taste and preferences of customers. Thiswill help to fulfil their needs and wants in an effective manner. In context of Zara, they areoperating their business in many countries. They distribute marketplace on the basis of age,gender, income, occupation, region and so on. Basically, they are targeting the group who coversunder 18 to 30 age group. Along with, they are providing products and services to people as perrecent trend (Dibb, 2014). By segmenting market they will easily identify clients for their business. They willconduct market research on this basis so that they will be able to fulfil needs and each person.1

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