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Coca-Cola's Marketing Strategies for a Diverse Market

   

Added on  2019-10-31

20 Pages4383 Words196 Views
Business DevelopmentLeadership ManagementNutrition and Wellness
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Running head: MARKETING PRINCIPLESMarketing principlesName of the studentName of the universityAuthor note
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1MARKETING PRINCIPLESExecutive summary The aim of this report is to discuss about the marketing policies of Coca cola along withconsidering the marketing mix of them. The marketing strategies implemented by them had beendiscussed in order to determine the effectiveness of them. It is been concluded that they haveinitiated distinctive approach in reaching out to their customers. The marketing mix andstrategies initiated by them in according to their target market. Recommendations are also beendiscussed and it is expected that effective implementation of the recommendations will helpthem to effectively operate in the market.
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2MARKETING PRINCIPLESTable of ContentsIntroduction......................................................................................................................................4Micro environmental analysis..........................................................................................................5Customers....................................................................................................................................5Competitors..................................................................................................................................5Company......................................................................................................................................6SWOT analysis................................................................................................................................7Macro environmental analysis.........................................................................................................8Political factors............................................................................................................................8Economical factors......................................................................................................................8Socio cultural factors...................................................................................................................9Marketing strategy of coca cola.......................................................................................................9Segmentation strategy....................................................................................................................10Segmentation strategy by Coca cola..........................................................................................10Targeting the chosen segment.......................................................................................................11Target strategy by coca cola......................................................................................................11Differentiation strategy..................................................................................................................11Brand positioning...........................................................................................................................12Marketing mix...............................................................................................................................13Product.......................................................................................................................................13
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3MARKETING PRINCIPLESPlace...........................................................................................................................................14Price...........................................................................................................................................14Promotion..................................................................................................................................15Recommendations..........................................................................................................................16Conclusion.....................................................................................................................................16Reference.......................................................................................................................................18
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