Marketing Principles and Techniques for E-Marketing: A Case Study of Food Attraction UK

MARKETING PRINCIPLES
AND TECHNIQUES
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TABLE OF CONTENTS
INTRODUCTION...........................................................................................................................3
MAIN BODY...................................................................................................................................3
Methods used to e-market products and services........................................................................3
Ways through which companies manage their online image......................................................4
CONCLUSION................................................................................................................................5
REFERENCES................................................................................................................................6

INTRODUCTION
E marketing can be understood as advertising that involves the marketing activities by using
online an electronic device or internet (Aladayleh, Alvarad and Jafaari, 2020). It is
contemporary aspect of marketing that helps in reach out to large number of audience. Following
report will cover the E marketing concept for Food attraction UK based home business.
MAIN BODY
Methods used to e-market products and services
E marketing not only concern with use of internet but it can also be done through wireless
media and E mail. Electronic marketing simply involves the indirect and better marketing
components where direct response is also found. Different methods through which firm can
proceed with to advertise their products and services are as follows:
Search engine optimisation: SEO is considered as art of maximising the appearance of business
web presence in first result of search engine like google. It can be done by using the specific
keywords in website to appear in top results. Food attraction is family based business as for their
growth it can be a good method as it is cost and time convenient, with this they will be able to
increase their visitors. For the product and services, they can begin with implementing keyword
strategy and to show customer reviews over the product for better buying decision process of
consumer.
Social media channels: It is the type of direct communication with consumers where it helps in
providing the better reach to large audience (Sultan, Asif and Asim, 2019). It is one of the
common and popular marketing methods which is used by range of business as it is both time
and cost efficient method. Various social media channels like Instagram, Facebook, twitter and
other tools are more common where firm posts the information about their products and services.
It helps them to attract the range of consumer towards it which results in greater traffic over the
website. Also social media feature which is comment section also enables the consumer to share
their views about products so it will be considered when designing of new product and services.
Affiliated marketing: It refers to advertising model where organisation can compensate to other
third party publisher to develop traffic over the website, in this firm pays other party to promote
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