Marketing Process and Planning at Sainsbury's

This report explores the marketing process and planning at Sainsbury's, including the definition of marketing, the role of marketing function, and how it interacts with other departments. It also covers the extended marketing mix of Sainsbury's and how it contributes to the success of the organization. The report further discusses the strategic marketing plan, clear and SMART marketing objectives, marketing research, situational analysis, competitor analysis, and more. Expert recommendations and rationale for selected and integrated multi-media activities are also provided.