(PDF) Assignment On Business and Business Environment

ASSIGNMENT COVER SHEET
STUDENT DETAILS
Student ID AAYUSH KANDEL Reg No.
Family Name KANDEL Given Name AAYUSH
Enrolment Year 2021 Section A
Semester 1ST Email Aayushkandel0@gmail.c
om
UNIT DETAILS
Unit Title BUSINESS AND
BUSINESS
ENVIRONMENT
Unit Code
Assessor Name Issued Date
Assignment
Title
Assignment No 2/2 Submission Date
Qualification Campus
INTERNATIONAL SCHOOL OF
MANAGEMENT & TECHNOLOGY

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that the work is their own.
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Assignment Title
Plagiarism
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students who break the rules, however innocently, may be penalized. It is your responsibility
to ensure that you understand correct referencing practices. As a university level student,
you are expected to use appropriate references throughout and keep carefully detailed
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Student Declaration
I certify that the assignment submission is entirely my own work and I fully understand
the consequences of plagiarism. I understand that making a false declaration is a form of
malpractice.
Student signature: Date:
Pearson Education 2018
Higher Education Qualifications

Table of Contents
1. INTODUCTION TO MACROENVIRONMENT IN BUSINESS
2. PESTLE ANALYSIS
3. SWOT ANALYSIS
4. APPLICATION OF SWOT ANALYSIS IN CHAUDHARY GROUP
5. TWOS ANALYSIS
6. CONCLUSION

1. INTORODUCTION TO MARCRO ENVIRONMENT IN BUSINESS
Macro environment is also known as the external factors or forces which affect different
situations inside the organizations like decision making and also have impact on the
performance of the organization. it is an uncontrollable force or also known as external forces.
Examples of such forces which influence the business are natural , economic, demographic,
social and cultural as well as legal and political factors. It is not controllable by the organization.
they can positively or negatively influence the organization. the success of company is
determined by these factors. If they can quickly adapt to the changes of macro environment,
any situation can be a big possibility for the organization to reach the success. A company
always should watch and be attentive about these elements so that they can understand the
nature of the environment and can change the situation into possibility for them.
IMPACTS OF MACRO ENVIRONMENT IN BUSINESS
USING PESTLE ANALYSIS
2. PESTLE ANALYSIS:
PESTLE ANALYSIS is a structure or framework which is implemented in order to analyze the key
factor of macro environment like(economic, political, socio cultural, technological, legal and
environmental) which influence from the outside. This analysis is very flexible and it helps the
professionals to have information about the external environment. The head or main people of
the organization use PESTLE analysis to make important decisions and help to make great result
for the organization.
PESTLE analysis is composed of six factors i.e. POLITICAL, ECONOMICAL, SOCIOLOGICAL,
TECHNOLOGICAL, LEGAL AND ENVIRONMENTAL.
These factors are used for the analysis of outside situation. They influence the business in a big
way. The experts study these factors or elements and determine their decision for the compny.
The more these factors are studied and made decision according to these situation the more
successful planning will take place.
Here are some details about the elements of PESTLE and their influence in the organization.
1. Political
Politics is the most driving force that have great influence on any organization. the political
situation of the country determines the condition of industry or organization. political factors
include rules and regulations, tax policies, trade tariff, fiscal policy etc. these factors influence
the industry or organization to different aspect . for example; if government impose new tax